Field Notes on Building a Speaking Business That Runs Itself.
Playbooks, teardowns, and hard-won lessons from building complete business backends for speakers, coaches, and experts. No theory, just what we actually run.
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Your Audience Isn't Your Buyer: What to Do with Attendees Who Can't Hire You
Most people in your audience can't hire you, and that's normal. Here's why they're still worth capturing, where each one
How Many Times Should You Follow Up on a Speaking Inquiry? A 17-Day Plan
A speaking inquiry that goes quiet doesn't need endless chasing or one email and a shrug. Here's the 17-day plan: one pe
Why Newsletter Subscribers Don't Belong in Your CRM
Your sales CRM and your email list belong on two different planets. Here's who lives where, and why most lead magnets ar
What a Post-Talk Feedback Form Should Ask (and Whether You Still Need a Paid Tool)
Your post-talk feedback form has one job: be fast to fill out while finding out who wants to hire you, refer you or join
What a Speaker Bureau Back Office Needs That a Speaker's Doesn't
Same tools around the CRM, very different CRM. Here's what a bureau's back office needs that a speaker's doesn't: a tale
Why Nobody Replies When Attendees Say "Hire Me" (and the Four-Email Fix)
They checked the box saying they want to hire you. Then nothing. Here's why post-talk "hire me" leads go quiet, and the
AI for Operations First, Content Second: Inside the $74K Revenue Gap
Most speakers point AI at content first. The 2026 SSI suggests the money is in operations. Here's the foundation, and fi
Automate the Trigger, Not the Touch
The system's job is to remind you, and your job is to show up. Here's what to automate across the client lifecycle, what
Referrals Drive Two-Thirds of Bookings. Here's How to Ask after Every Gig
Nearly two-thirds of speakers, coaches and consultants say referrals are their #1 revenue channel, and almost none of th
Stop Building Speaking Contracts in Word: Auto-Filled Agreements from Your CRM
Building contracts by hand in Word takes 30 to 45 minutes and adds friction for you and your client. Here's what it look
Why Most Speakers Lose Deals after the First Conversation
We asked 216 speakers, coaches and consultants where they lose the most deals. Almost all of them said after the first c
Why Your Software Never Sticks (and What Implementation Actually Buys You)
The software is the cheap part. Here's what you're actually paying for when you pay for implementation, and why a free t
Do You Need a Better CRM or Better Habits?
Most people don't need a better CRM. They need better habits. Here's what our 2026 SSI data shows, and the three daily h
Why You Bought a CRM and Still Live in Spreadsheets
Most CRMs get abandoned because they ask for more than they give back. Here's why the spreadsheet keeps winning, and wha
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