S. 1 Ep. 51 – Vision vs. Execution: Where’s The Line?

Cece Payne

Cece Payne

Content & Graphic Design Manager - Follow us on social media to stay in the flow!
Cece Payne

Cece Payne

Content & Graphic Design Manager - Follow us on social media to stay in the flow!
Technically Speaking S 1 Ep 51 - Vision vs Execution Wheres the Line with SpeakerFlow and Robert Reed

In today’s episode, we’re talking with marketing expert, Robert Reed about the importance of vision in your business and how to walk the line of vision and execution.

As business owners, it’s easy to lose sight of our vision and Robert breaks down how he’s relied on vision throughout his life to build the business of his dreams.

He shares some practical tips with us about creating a vision, finding purpose in it, and most importantly, executing on it.

Let’s dive in!

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Show Notes 📓

✅  Schedule a chat with Robert: robertreed2nd.com 

🎤  Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀  And as always, don’t forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Read the Transcription 🤓

Taylorr: Welcome to another episode of Technically Speaking. We’re your hosts, Taylorr and Austin and today we are talking about vision. And we’re talking about vision with the premise that execution needs to back your vision in order to actually get anything done. And we’re really talking about where the line in the sand between vision and execution actually is. How do we set a good vision? How do we live by it? How do we find purpose in it? And more importantly, how do we actually execute on that?

And today’s guest, we decided to bring on Robert Reed, a marketing expert who’s used vision and everything he’s done throughout his life to build the business of his dreams. He shares with us how vision has inspired his marketing strategies, all the way through growing his business and navigating everything that life has to throw at us. A truly inspirational person, Robert talks with us about how he’s leveraged vision in order to execute better in his life and help develop the business of his dreams. As always, we hope you like this one and don’t forget to stick around until the end for some awesome resources. And we are live. Robert, man, welcome to the show. It is such a pleasure to have you here today.

Robert: Taylorr, you already know, man, it’s great to be here. Thank you very much for having me.

Austin: Yeah, totally. We met a little while back and we just had a networking call or something like that and you really stuck in my head for a long time there. You inspired me and so I’m excited that you’re here and I’m sure you’re going inspire a lot of our listeners today.

Robert: Appreciate it, man. You know what? It’s one of those conversations that just happened. Didn’t expect it to go that way, but there’s nothing when you have that authentic conversation, man, you know that right there is the bond so yeah, it was great meeting you.

Austin: For sure. Yeah.

Taylorr: So, man, we love to kick off these episodes with your background. Fill us in. So, who are you? How’d you get into the speaking space? What is your journey like? How did we end up on this call nonetheless?

Robert: Well, so I grew up in Tacoma, Washington, and then I settled in Tucson, Arizona when I was 18 years old. Went to U of A, bear down, and then U of A, they took my money for about seven years then I left in 97, did not graduate, but I moved to Champagne, Illinois, where my sister was in law school. Kind of floated around there and in between there in 1994, I had a son, I was 22 years old and 99, I had another son and then I moved to Champagne, Illinois, and then settled back in Chandler in 2000, got custody of my oldest son and then met my wife, and my other son who lives in Tucson and I live up in Gilbert right now. It’s just, the journey has been one of those things always seems to really start, of course, when I had my son but then that was the first realization of life.

The second realization was in 2000 when I didn’t know that you could actually create a business without working a nine to five, I was 28 years old, could not believe it when somebody told me about real estate and I’m like, so I don’t have to go to a nine to five? I can actually do something? And it was my introduction into Entrepreneurism. So, from 2000 to 2007, I was in real estate in Arizona. I floated around, I just use whatever skills I had in terms of just being able to talk to people and in 2007, I just wasn’t inspired. I wanted to do something to where I would at least be able to use my creativity and not just sell something. So, I started an online sports radio show with my best friend, that I went to U of A with called Atypical Sports Show.

And we got listeners from ESPN, from Twitter and Facebook and guys who are on ESPN now, like Bomani Jones, Jamelle Hill, people like that on the show, were on our podcast back then. And just because everything was so accessible, you could really connect with anybody and they would respond. You know what I mean? So, in 2009, we’re doing that. We’re getting listeners from Facebook and Twitter, we’re doing topics and everything, but it wasn’t enough to get sponsorship and it was really my passion so I had to figure out something to do and at that time, me and my wife got separated. So, I had to move to another part in Arizona in Mesa. My parents had a mobile home down here, so I moved there and I had three kids under five. So, I had a five-year-old, a three and a half and a two, and I had them half on, half off. And it was one of those realizations where I was like, I’m 37 years old and I’m like, well, what am I going to do?

So, it was one of the darker times because it’s like, I saw all of these choices that I was making and I didn’t really know why I was making the same choices and all I knew was just to maybe hope something good would happen. And at that time, it was kind of that necessity flipped it where I was like, well, maybe I’ll just get some people to do some Facebook updates. So, I rode the bus, didn’t have a car, got my first client in Chandler, it was a dry cleaner. And I said for 150 bucks, I’ll do posts on Facebook for you. So, the guy was, Caleb Brown never forget him, he was my guy we’ve golfed. And he said, all right, I’ll give it a try. So, then I was like, all right, let’s work. So, 150 for one client so I went and found another client in Chandler, Bodacious Creations, they’re embroidery screen printing and this was back in 2009, 10 and I started getting more clients.

So, then somebody told me about the Chandler Chamber. So, then I joined the chamber and started building my business but as I was building my business, I really realized that my biggest problem was that every time I was trying to grow, I had to take a step back because I didn’t have any structure. Then I realized, well, hanging out with the kids, I had to create some type of structure. Because I had the kids half the time so I’d be like, okay, how can I structure online marketing to where I’m still providing value and it still has that personal touch, but yet it’s structured and it’s not all over the place? Because everybody back then was like, oh, I just posted, nobody knew what to post, they just thought it was just random stuff. So, I just created a strategy and a process to where I had a system to where we would just connect to clients to their best potential client but we do it really consistently.

So, I had hired one person, they did everything. It was the best life I could ever live. I was so happy. I was like, this is great. This is great. Then that person left and then it was back to me again. So, this happened several times before I realized, oh, maybe if I create a system to where one person manages these channels, I have a project manager, I treat this like a corporation, then if somebody leaves, then I’m not left with the bag again. I can actually still use my strengths to grow. So, I did that and things changed immediately. So, I started bringing interns under the people who were managing each channel, had them execute our strategy and process, brought a project manager in there so I grew the IDA vision to six employees and now I look at the space of I have somebody managing a system and process. So then about five years ago, I just said, you know what, I want to do something else. And I said, well, how can I do something else if I don’t really have an idea about what I want to do? So, I was like, I was always in survival mode. So, we’ll talk about survival mode a little bit later, I know we’re going to talk about it…

Austin: Nice.

Robert: But I’ll skip over that part. I just started a landscape development company because landscaping is one of those businesses that they have no structure and process and so I learned in the marketing companies like oh, structure and process is everything. So, I’m bringing that to the landscape world, which makes it really easy to separate yourself so that’s what I decided to do. So now I have a landscape installation company. We do pavers, putting greens and spade grass and then I have a project management team behind that. But my passion is really this been in the last five years is really doing a lot of speaking. So being able to utilize what my experiences and articulating that in a way to make a difference for business owners and fast forward to right now to end the story is it really turned out to be COVID was one of the greatest things that happened to me because it really got me thinking about how everything I’ve done in my business, through all the success has been from the perspective of survival.

And so, when I really understood about man, I can’t create a clear vision if I’m in survival mode and I never knew how deep it was. And I shared with you Austin about the reason why I was so passionate about a lot of things that happened with George Floyd and all that stuff was not what other people were it’s because I know that there’s people looking on TV, who look at that and they’re going to go to survival mode. And that to me is genocide. Because if everyone is in survival mode, you’re not creating a vision that’s how men die. That’s how people die. So, think about, it’s not even black, white or anything, it’s just how many people are in survival mode. And I realized that’s what I was in so I could not create a clear vision so I sought counseling.

I got therapy, talked to a coach and I was willing to do whatever I could to get out of survival mode. And now to say I’m a hundred percent out of survival mode, that would be a lie. But what I am, if I was a hundred percent before, I’m like 92%, do you understand how amazing 8% is? 

Austin: Yeah.

Robert: 8% is an amazing number when we are always on automatic pilot. So, think about if I could interrupt that survival way of thinking 8% of the time when I did it 0% of the time and I was not aware, it’s transformative. So, to me, I was like, well, why would I even talk about anything else? Because I already know that this is what businesses struggle with is structure and they struggle with what behind the structure is really a clear vision. So, if you don’t have a clear vision, then how can you implement anything long-term and get people to buy in so that way you can do what you really want, which is scale and retire and do, and be able to use your creativity. You don’t want to be running your business that way so it seems easy enough. Why wouldn’t everybody just create a vision?

Well, you don’t know what you don’t know and you can’t create a vision if you don’t have any idea that you don’t need it. So, you can only teach what you’ve learned yourself and so that’s my roundabout way of bringing it all back to that as my journey to how I got here. So, utilizing my relationships and teaching and corporations and stuff. I love teaching about social media, that’s fun, that’s great for businesses, but ultimately, I feel like I was shafting them, not shafting them knowingly, but I’m putting a band-aid on what really the core is. If you’re clear about your vision and everything moves so much efficiently from there. So that’s why I would only talk about that now.

Austin: Wow. What a journey. And there’s so much to unpack there, but something that was standing out to me as you’re talking about this is like, I was imagining you like moving up Maslow’s hierarchy and…

Taylorr: That’s right, me too.

Austin: Yeah, you started out in a position where you just needed to provide and do something to give yourself that structure in life, and then you created that and figured out how you could move up one step and free yourself up from the grindy bits, and then, how do you scale beyond that point. And I could just see that progression happening. I love that it was just based in your personal experience too, because I think that that journey is a little bit different for everybody, but it’s cool to hear somebody like you talk about it since I think it can help us understand how those little decisions that we make along the way actually impact us in the grand scheme of things and your whole position about vision makes total sense too.

And I’m curious, vision is like sort of a buzzword, I think in some ways people talk about it a lot, but I think that it’s usually in vague terms. So, to you, what does vision mean? And specifically, what does the vision mean, tactically practically? How has vision meant to help us in our business? Even just at a high level?

Robert: Vision is meant to help us in our business by making it very… if I want to break it down to the animalistic thing, a vision can be your mantra. Okay so, if you’re already knowing that you’re thinking in a chaotic way, how are you going to break that up if you don’t have a clarity of what you want to do? And if you don’t repeat that clarity. So, I would like to say it was some deep philosophical thing, but literally we’re trying to get to the core of what you want to create for your business and how can you have that be embedded in your soul? And that’s what you’re talking about. That’s what the vision is. 

So, the problem is, or the obstacle is the vision will require you to have a conversation about what’s really going on. That’s where the avoidance is. That’s why it’s so hard because it seems to me, if you can ask any business owner, hey man, if you’re really clear about what direction you’re going in and your employees understand that and, in your rule, and your handbooks understand that, do you think that your business will be successful? Hell yeah. But they don’t even have that. Right. So, it’s like, well, what are you saying hell yeah for? Why is that the case? And it can only be broken down to if those are hard conversations. And so, one of the things I do kind of like about breaking down my story, but not really like is because dude, there’s pain involved in this 15-year story. I gave you the 30,000 square foot, see I’m talking about grass.

That would be a great deal. Anybody got a 30,000 square foot synthetic grass job for me? So, what I’m saying is that the overview, yes, that’s really the story about what happened, but the work that had to go behind it and the pain that I had to deal with and still deal with to get to where I’m at is why 10% of people make over a hundred thousand dollars, $80,000 is because the pain of what it is to be an entrepreneur and this stuff that you have to deal with, because it has nothing to do with going to work nine to five. That is the stuff that has the successful people be successful because they’re willing to deal with those things, or to seek out anyone to help them deal with those things because they know those are the obstacles for them to have what they want to reach their goals.

So, I’ve given the overview, but to say that I’ve arrived, I will not say that. I just know that where I’m at a lot of motherf*ckers aren’t even there, and they’re not, they’re not saying I’m further, but I’ve dealt with other stuff that maybe they haven’t been willing to deal with that could bring them to the next level they need to go to. Does that make sense? 

Austin: Yeah, totally. And more talking about here is actually like, kind of at the core of what we’re hoping to take this conversation to, which is this bridge between the ideation of the vision and understanding where we want to go and then bringing that into reality and actually executing on that vision. And this is sort of a cyclical thing as well.

Robert: Just to let you know that you just said the ideation of the vision, my marketing agency is called Ideate Vision.

Austin: There you go.

Robert: And this was crazy because I named this marketing agency in 2010 and I wasn’t even thinking about anything vision, like not at all, I just said, oh, ideate vision because it was idea and I just said that. So, the funny thing that you just said, that was pretty awesome. 

Austin: That’s great. That’s good language. 

Taylorr: Yeah. So, I’m curious to hear. I think one of the biggest challenges about vision is that I think a lot of especially speakers, coaches, consultants, experts, generally we’re highly creative people. We have a tendency to look way into the future and so we have an idea of kind of where we want to go. Now I’ll be at that idea of where we want to go can be fleeting depending on what catches our attention at any given time, but still we need to take a vision and we need to be able to execute on it.

So, I kind of have a two layered question for you. How do we lock into a vision without that kind of squirrel chasing that might happen? Or is it okay to do some squirrel chase things along as it fits into the vision? And two, how do we bridge the gap of taking that thing we see that we know we want and actually executing on it to make it happen?

Robert: Great question. So, the first question, if I understand what you’re saying is how do we execute their vision without kind of getting confused?

Taylorr: Yeah, without finding something else that distracts us and then immediately going down another path. Because I find that vision, it needs to be strategic so a lot companies have a ten-year, a three-year, a one-year type of vision because it’s a plan in order to kind of get there rather than just saying, I want to go and do this thing and then tomorrow what you want to do changes. 

Robert: Right. Well, so the purpose of the vision is to make sure that you don’t go chase squirrels. A vision is like, let’s say if you’re on a dating app and you have your filter of things, you will and will not deal with, you run everything through that filter Correct? So, if you want someone 5’7, she’s 5’5, she’s gone. It’s easier to make a decision when you have clarity correct? So…

Austin: True.

Robert: The vision is to do that. So, when you have a clear vision, you don’t take on and chase all those other things, you just find a whole bunch of things that keep your attention within and aligned with your vision. 

Taylorr: Love that answer. 

Robert: Second question. What was it? It was…

Taylorr: How to execute on the actual vision? So now you have the idea, how do we hold ourselves accountable to actually go in and do that work? Because we love being in the vision state, but then now we’ve got to get into the grinding state of actually getting it done. So how do we make that happen?

Robert: What’s great is one of the ways that I go over is like, how do you create your vision? It’s you’re looking for attributes that you love and people. So that’s one of the questions I asked for how people get clear about their vision. It’s like, well, what are some attributes that you love and that your friends or that you love in a coworker? So, you start saying those things, what are some of the attributes you love about yourself and getting clear about those attributes that you like, that resonate with you, that meld into your vision. They might not be that same exact word, but it’ll take us on the path to figure out what that is.

And so, when you’re looking to create that vision, those things will be so concrete it’s not its opposite of what entrepreneurs are. It’s actually concrete, very clear and concise where rain man can understand it. So, it doesn’t matter who hears it, a third grader can be like, oh, that’s what they’re doing. That’s what they’re committed to. That’s who they are. So those kinds of conversations are really meld within attributes, commitments and the execution comes from the clarity of those. Does that make sense? A vision is not meant for you to read it over and over again and just lay on your stomach with your hands on your chin and just read your vision and float around…

Taylorr: Right.

Robert: A vision is meant to inspire and give you direction. 

Taylorr: Nice.

Robert: And if it’s not doing that, then it’s not a clear vision. 

Taylorr: I love that. I think that takeaway right there you guys, for those listeners is crucial because like the reality is like when as entrepreneurs, there’s grindy moments where you’re just kind of working through it and we need home base. We have to have something that’s like, why are we doing this in the first place? What is making me want to work through this grind right now? I think it’s exactly what you highlighted. It’s that vision that gives you the inspiration to constantly work through it and go and achieve that thing regardless of what life might throw at us. 

Robert: What’s interesting Taylorr is, I know people might not believe this, but I’m willing to bet anybody cause I’ve seen it, I’ve experienced it. A vision, a clear vision you will work less. You actually will have less chaos. You won’t grind. And if you are, I guarantee, you’re off your vision. So, this is like the ultimate… it’s one of those things when you do it, people are always like why didn’t I do this? Because it’s the more we think in our head that it’s so big and it’s just harder to do it. That’s how I am with so many things in my life. It’s like, when I’m thinking about it, the more I think about it, the bigger the mountain gets…

Taylorr: Yeah.

Robert: It’s really [inaudible audio 20:19]. And then when I do it, I’m like, what the hell was I doing? But it’s like those things that we look at as being really difficult, those are probably things that we should do if for anything to get out of our comfort zone because the comfort zone is one of those what they call it one of those symptoms of survival mode. 

Austin: Yeah, survival modes. There’s that theme again.

Robert: Yeah. It comes right back around because there’s symptoms of it and their symptoms, if you’re doing the same thing every day, if you’re grinding, if you’re concerned, like shit is going to fall apart. If you think that man I’ve reached my ceiling, if you think that my employees don’t really care, if you think all of those things are all survival mode conversations. So that means your vision is not clear. 

Austin: Yeah. That makes sense. I hear where you’re coming from. I think obviously everybody can be constantly seeking improvement in this area, but I hear what you’re saying and I get it and I also think just personally for our own business, there’s probably improvement. Because there are times where things are extremely grindy. And I think you kind of have to go through the grind sometimes…

Robert: Yeah.

Austin: Because that tells you, it’s like a barometer of what you like doing what you don’t like doing. And it’s also a really good indicator of what needs to get offloaded. So, we don’t want to stay stuck in the grind, but I think that’s the point of the vision. It’s to help us identify those areas that keep us away from achieving the vision so that we can find a way to get it done without us…

Robert: Totally.

Austin: Having to be negatively impacted by it and having it get done. Yeah.

Robert: Totally.

Austin: So yeah. 

Robert: There’s no shortcut to the experience like I’m not talking to you from somebody from been in business one-year, there’s no shortcut to understanding really what you will and will not deal with. You’re going to go through that, but those circumstances will force most people who are successful, who have been forced due to the fact, they just tired of doing that. Okay, we got to do something. So yeah, there’s no shortcut to having that experience about finding what works and what does not work. 

Austin: So, from your angle, when it comes to crafting a vision, at least one that’s going to be useful to us. Where do we find the balance between realism and optimism? I think a lot of people want to be very optimistic with their vision, but I feel like there has to be sort of a tipping point where if we don’t also believe that it’s possible, it’s probably not going to be useful. Where’s that line in the sand for you?

Robert: Man, that is such a good question because I go back and forth with that for me personally is like, I could say, I want to bake. So, I’ll tell you, I had this mantra that I created, this woman Florence Scovel Shinn. If you’ve ever heard of her, she wrote a book in the 1920s. So, I listened to her on YouTube, is amazing. So, one of the things was she has like this, not mantra, what is it called when you repeat something over and over again? It’s your…

Austin: I think it’s mantra. Yeah.

Robert: But like, it’s more of a, why can’t I think of the word? It’s going to come to me anyway. So, I would repeat it. And one of them was like, I want $2.3 million a month. It’s like, yeah, that sounds good but when I say that, I’m like, yeah, I do. But really do I think I’m going to be able to do it? So, when I had that feeling, it’s almost like you have to know it yourself. I don’t know if I could get in everyone’s mind what I use, because what I use is just kind of like, okay, is this something that pushes me? Or is it something that I’m just saying, because I don’t really want to set myself up to lose? Because a lot of the times I don’t want to set myself up to lose so, I do something that’s low, but ultimately, it’s not as inspiring either because only I know that it’s lower. But I could do something high that’s out of it, like whatever, I’m really not going to do it. That sweet spot is something that I think is going to be at the test and try for everyone. Because for me, I had to test and try what was there. Realistically $2.3 million a month is as out of my ability to create, but you know what? A hundred thousand a month isn’t.

And I also have to, I also have to look at it a way is sometimes you have to get the balance between coming up with some number that you see that you could do versus some number that you don’t know how you can do it. get it? Because you’re creating a number like, well, if I do this, I do this, I do this, I get this. But that’s not really what we really want. We want the number that we kind of don’t have an idea how we’re going to do it. We might have an overall reaching theme, like this is where I want to be, but that’s where the vision comes in because you can really set amazing goals with a vision because the vision might be clear, but it does encompass that. 

Taylorr: That makes sense.

Austin: Yeah.

Taylorr: So, you just got to be on that edge. It’s kind of like that comfort…

Robert: Yeah.

Taylorr: Zone edge that people like the growth edge as they call it. 

Robert: Yeah. 

Taylorr: Like riding a roller coaster, chances are you’re not going to die, but it might feel like it and afterwards you’re going to be fine. So, if you stay on that growth edge a little bit in this department, I think that’s how we can kind of create a good, a balanced vision between something that’s pushing us a bit, but not too overly optimistic or out of what we can create. Am I hearing you right?

Robert: Yes, exactly. That’s a very good way of explaining it. Thank you, Taylorr. 

Taylorr: Nice. 

Austin: Something that I want to point out too, that I think is really cool about what you just said is that the vision is an iterative process. It’s not…

Robert: Yeah.

Austin: Something that you have perfect right away and you kind of got to do some testing and adapts because as we grow and evolve, we set new bars for ourselves in terms of what we think that we can accomplish. And I think a lot of people get hung up on this topic because they feel like they need some perfect statement. That’s going to carry…

Robert: Yeah.

Austin: Them through any challenges that lay ahead or whatever, but it’s never perfect. We get as close as we can get something that’s inspiring, but realistic enough that we can work towards it and not feel like it’s impossible. Anyways, I think that process of testing, setting, testing, setting, testing, I think that’s the only way that you can do it especially as we stretch out a vision over the course of many, many years. 

Robert: Yeah. And I want to create the distinction that a vision doesn’t necessarily mean a goal, a vision and goal are two different things. And that’s what’s sometimes I think that people get caught up because they get their vision mixed up in their goals. A vision is a structure that’s put in place where it’s literally inside of you, it inspires you, that’s why you’re doing what you do. Because why you’re doing what you do, it’s not really specific, but it’s something that empowers that person. That’s why the attributes are so important because the attributes of what you’re doing is really why you’re doing it. You get the result of money and everything, but there’s something within our businesses that we’re doing it for other than money. And if we can get that in a clear and concise way, which is the process, like you said, it’s like it’s the morphing of it because you just don’t know until you know, but that’s what we love to do man. Everything we love is the process. We start our businesses because we loved the process of like, dude something popped in my head. What if we do this? And then it comes…

Taylorr: The ideas.

Robert: To wishing and it’s so badass, we’re like, what? Out of nothing it came to fruition. That’s the reason why we’re doing it. 

Austin: Yeah. That’s always magical at times.

Taylorr: It is.

Robert: It is magical. Why isn’t it a magical? Because magic is when something is not there and then it appears…

Taylorr: Yeah, that’s right.

Robert: Right? 

Taylorr: More or less.

Robert: So, if I’m thinking something it’s not there and then it appears like that’s magic. We create magic. 

Taylorr: Yeah. No, I love that take. So, okay. I have a rapid-fire question for you right now. This is maybe the [crosstalk 28:21] tactical question of the episode. So [crosstalk 28:23] rapid fire. What could someone do right now to build a better vision? What’s one thing they can implement, an exercise they can go through to take their vision that they might have maybe refine it or start from scratch?

Robert: I would say first question I would ask would be find someone… okay, so here’s what I did. I’ll just share what I did…

Taylorr: Sure.

Robert: Find somebody who was successful and ask them what their vision, because I guarantee that successful person has a vision. Find someone who’s successful, who has a vision, find the attributes as I spoke about. Five attributes that you admire, if you were an employee that you admire in your coworker and that you admire in yourself. Take five of each of those, that’s 15 of them and then whittle them down to three things. Once you have three things, then I would mirror that with the person that you would either talk to. And honestly, what I would really do, I would really look at, see, that’s hard. It’s hard because I don’t know. My mind is trying to think about, okay, what person would be doing this…

Taylorr: Sure.

Robert: Honestly, I would still speak to somebody [crosstalk 29:31] I would talk to somebody because here’s the deal. If you’re baulking at going to find someone in your industry who is successful well then, you’re in deep shit. 

Taylorr: Nice.

Robert: Wallace D Wattles says in The Science of Getting Rich, it goes any person trying to do something, I’m paraphrasing this. He goes, if you’re trying to do something in a perfect way, just find somebody else who’s doing it and just copy them.

Austin: That’s right.

Robert: Don’t deviate. Don’t say, oh they do it this way, I do it this way. Just copy them. So, if you’re looking at someone who is in a certain industry and they are not willing to go and find somebody in the industry who is doing better than them, then they’re in trouble. If you are then and I wish you would do, you’re going to do well. 

Taylorr: Kind of ties back to the whole idea of you don’t know what you don’t know so if we can find things to model after and rinse and repeat, generally, you’ll find your way. So, love that…

Robert: Yeah.

Taylorr: Piece of advice. Robert, this has been an awesome episode. Thank you so much for coming on the show today. As you know, we’re all about creating value for our audience. So, what are some of the things you’re working on right now that our listeners can benefit from? 

Robert: Oh man. So, I want to build my vision community and right now I have room for three clients to where I’m right now I do vision consulting for a couple of title companies, as well as a couple of new companies, just starting startups. And I love startups because the vision, the desire is there, the willingness to do something different is there so creating and melding that structure is really important. So yeah, just visit my website robertreed2nd. So, Robert Reed,2 N as in Nancy, D as in dog .com and you’ll see my experience there, organizations I’ve spoken with. Hit me up, I would love to sit down with you and discuss what we can do in terms of getting clear on your vision and making sure your vision permeates through your employees and through everyone that you work with so that way you’ll be on the path of scalability and living the life you love. 

Taylorr: Heck yeah. All right. Well, those links will be in the show notes, everybody and hey, if you liked this episode, don’t forget to rate it, subscribe to it. If you want more awesome resources like this, go to speaker flow.com/resources. Thank you so much for chiming in. I just wanted to take a second to thank our sponsor Auxbus. Auxbus is the all-in-one suite of tools you need to run your podcast and it’s actually what we run here at Speaker Flow for Technically Speaking. It makes planning podcasts simple; it makes recording podcasts simple; it even makes publishing podcasts to the masses simple and quite honestly, Technically Speaking, wouldn’t be up as soon as it is without Auxbus. Thank you so much Auxbus and if you are interested in checking Auxbus out, whether you’re starting a podcast or you have one currently get our special offer Auxbus.com/speakerflow, or click the link below in our show notes.

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