S. 2 Ep. 29 – The 5 Step System To Crafting Powerful Presentations

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Cece Payne

Marketing Coordinator at SpeakerFlow - Follow us on social media to stay in the flow!

Cece Payne

Marketing Coordinator at SpeakerFlow - Follow us on social media to stay in the flow!
Technically Speaking S 2 Ep 29 - The 5 Step System To Crafting Powerful Presentations with SpeakerFlow and Andrea Pacini

Do you want to take the guesswork out of crafting presentations that blow your audiences away?

This is the episode for you!

Today, we’re talking with Andrea Pacini – the head of Ideas on Stage, UK.

Since he joined Ideas on Stage, he has worked with many business leaders, including clients like General Assembly, Fiverr, ISTAO Business School, as well as TEDx speakers. Andrea is also the main voice of the Ideas on Stage Podcast.

He specializes in working with established business owners who want to grow their business and increase their influence through great presentations.

Andrea is on a mission to change the way people think about presenting. He is a big advocate of business as a force for good and his 10-year vision is to help 1,000 purpose-driven entrepreneurs share their message, make an impact and be memorable.

He’s also perfected a 5-step system for crafting mind-blowing presentations and today, he’s sharing that with us.

So without further ado, let’s get into it!

Watch the Podcast 👀

Listen to the Podcast 🎤

Show Notes 📓

✅   Check out Andrea’s free online presentation scorecard: ideasonstage.com/score/

✅   Connect with Andrea on LinkedIn: https://www.linkedin.com/in/apacini/

📷   Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤   Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀   And as always, don’t forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Read the Transcription 🤓

Taylorr: Welcome to another episode of Technically Speaking. We’re your hosts, Taylorr and Austin, and today we’re talking about how to take the guesswork out of crafting presentations that blow your audiences away. Now, to help us cover this subject is Andrea Pacini, the head of Ideas on Stage UK. Now, since he’s joined Ideas on Stage, he has worked with many business leaders, including clients like General Assembly, Fiverr, ISTAO business school, as well as TEDx Speakers; over 500 of them. Andrea is also the main voice of the Ideas on Stage podcast, so make sure you go check that out. 

Now, he specializes in working with established business owners who want to grow their audience and increase their influence through great presenting. Now, he’s on a mission to change the way people think about presenting, and he’s a big advocate of business as a force for good, and his 10-year vision is to help 1000 purpose-driven entrepreneurs share their message, make an impact and be memorable. He’s also perfected a five-step system for crafting mind-blowing presentations, and today he’s sharing that with us. So, without further ado, let’s get into it, as always stick around until the end to get this episode’s resources, and we hope you like this one. 

And we are live. Welcome to the show, Andrea, I have been really looking forward to this. We’re excited to have you today.

Andrea: Thank you. Thank you very much, guys. Taylorr, Austin, great to be here.

Austin: So great to have you. I love the all-white room that you’re in looks very clean.

Taylorr: Yeah, it’s beautiful.

Austin: Modern.

Taylorr: Especially that light, is that a light that you have behind the cabinet there? That’s beautiful.

Andrea: I’m trying my best, although you guys are the pros here, so I know that I can learn a lot from you from this perspective.

Austin: Well, I like it. It’s awesome. And for those of you that are just listening, pop over to YouTube, check out the video version.

Taylorr: That’s right. It’s a lot more intent.

Austin: Hint hint Yep. So, Andrea, we were looking at your Instagram and we noticed that you know Maria Franzoni, and she’s a dear friend, we love her. How do you know Maria?

Andrea: Ah, wow. Yes. You know Maria as well?

Taylorr: Oh, yeah. We’ve had her on the show.

Andrea: Amazing. Amazing. Yeah. Well, Maria is a very prominent personality here in the UK when it comes to public speaking, all things speaking, plus she’s also a fellow Italian. And so, she’s also appeared on my podcast a few years ago, the Ideas on Stage podcast and that’s how we know each other.

Austin: Wow. So cool. Yeah. She’s amazing. So, does that mean you know James Taylor as well?

Andrea: James Taylor?

Austin: Yeah.

Andrea: I’m not sure.

Austin: Okay. They run a podcast together called, what is it called, Taylorr?

Taylorr: Oh, man.

Austin: I feel so bad, Maria, James, I’m sorry. [Cross-Talking – 3:05]

Andrea: Yeah, no, we know.

Taylorr: Yeah, I forget. You’ll have to check it out.

Andrea: I know who you mean now. Yeah. Yeah. I don’t. Yeah. I’ve seen the podcast; I’ve seen them together. I didn’t remember the name. I don’t know him personally. No.

Austin: Yeah, for sure.

Taylorr: Cool people.

Austin: Well, it’s another great show. Listeners, go check it out.

Taylorr: Great presenter. What’s up, Maria? What’s up, James?

Austin: Yeah, that’s right.

Taylorr: Hope you’ll get the show. So, Andrea, one of the things we also noticed, we were kind of skimming through your website, and you have this 10-year vision to help a thousand purpose-driven entrepreneurs make an impact and be more memorable. So, two questions actually. One, how is that going so far? And two, did you come up with the phrase 10-year vision from EOS? Are you familiar with that?

Andrea: No.

Taylorr: Or is that just?

Andrea: What’s EOS?

Taylorr: Oh, yeah.

Austin: We’ll send you a clip.

Taylorr: It’s a business framework. It’s called the Entrepreneurial Operating System and one of their core philosophies is very purposefully setting a 10-year vision, so something we use at Speaker Flow, and so as soon as we saw that we were like, huh, we wonder if you have some direction there. But how did you land on that 10-year vision and how’s that going so far?

Andrea: Yeah. So, it doesn’t come from there, but I guess the approach is very similar. I believe that having a very clear vision is crucial in business, and it’s going well, there’s still room to explore and to help and to contribute. And the reason why I have that vision is because you see, guys, I grew up in a family of very, very, very small entrepreneurs, they’ve always run together, my parents, they’ve run their own business. And so, I’ve seen both the struggles of raising four kids while trying to run a business at the same time, but also, I’ve seen from my parents, the spark, the entrepreneurial spirit, and the proactive approach to life as well. 

So, that’s why I always wanted to be an entrepreneur myself, and in that process, I realized that great business owners, great entrepreneurs, first of all, are great communicators. And that’s why then I started my journey to trying to become the best communicator, the best presenter I could be. And that’s what I did, and then at some point I said, I could actually help others now improve their presentation skills and also because I have two big passions, one passion is around all things public speaking. 

And the other passion is around business as a force for good. I believe that business can and should be a force for good in the world and that’s why today we often work with purpose-driven entrepreneurs, business leaders, and their teams who want to grow their business, increase their influence, make a positive impact in the world. And we do that through representing.

Taylorr: Man, that’s such a great, and I resonate so much with that. We’re serving the same audience from different angles, obviously, and we talk about this all the time, it’s such an honor, really to be working with these powerful people that are out there trying to make the world a better place in one way or another and we get to experience there, I don’t know, awesomeness by being involved in their business. It’s a pretty cool thing, which is great, and it feels like we are able to amplify their voice and make them go bigger and louder, and that was one of the core foundational principles of Speaker Flow, so we share that with you, I guess is what I’m saying.

Andrea: I love that. I love that, Austin, that’s great. Amplify their voice because like you, I believe that anyone can and should use their voice, their story, their message so they can achieve their objectives. Whether that could be growing their business, increasing their influence, their credibility, making a positive impact in the world, but it all comes from our ability to use our voice, to share a message, to communicate our story.

Taylorr: Yeah, totally. So, one thing, as you were telling your story, I’m just curious about, did you know to be a good communicator, you just immediately made the leap to, I need to learn how to present or where did you start on that path of in order to be a good businessperson to learn communication? Did you always know presenting was the path and was Ideas on Stage always kind of in the back of your head of something you wanted to do or was that a journey that you got to, to creating that?

Andrea: It was definitely a journey and I think that now looking backward, then you start connecting the dots, but then at the time that wasn’t very clear. Many years ago, another reason why I ended up doing what I’m doing is because many years ago, when I was at university in Italy, I came across a book that really changed my life, ‘Presentation Zen’, I don’t know if you know it, guys, Garr Reynolds.

Taylorr: Oh. No

Andrea: ‘Presentation Zen’. That book opened my eyes to what it really means to create and deliver powerful presentations. And it also made me understand that most presentations suck. And that’s why from there, I started the journey, and the very first thing I did, it wasn’t Ideas on Stage. The very first thing was I started a blog, Echo Presentations that may be still somewhere on the internet and I was super passionate about it, every week I would publish a new article and I thought it was great. I think in a couple of years, maybe, I don’t know, two people saw my articles in total, one was my wife, so it wasn’t really making an impact. 

But I didn’t give up, and then in the journey that you were talking about, Taylorr, then eventually that blog became a company, which is now Ideas on Stage UK.

Taylorr: Wow.

Austin: Man, that’s so cool. And I love that you just started by getting your ideas out there. Starting with a blog. Blogs are great because they are no barrier to entryways to just share information with the world. So, your journey starts with just creating value, I think that’s huge, it speaks to you as a person so, respect.

Andrea: Yeah. For me, it was the little value that I was creating, and then that became a hobby because some people wanted to do something connected to where I could help, but it was more of a hobby at the beginning and then it became work.

Austin: Yeah. Well, we’re very excited to unpack this experience that you’ve gone on and I just also want to set the tone just a little bit and we talked about this before the show, but a lot of our listeners are people that already consider themselves to be good presenters, and I think a lot of them are. But a lot of our listeners are early on too and maybe they’re just toying with the idea of this, so I think this conversation speaks to the whole spectrum and I think that’s awesome. Let’s talk about the message though because part of being a great communicator is having something to say. 

And I know one of the things that you talk about as one of your skill sets is helping people come up with a captivating message, this is one of the things you mentioned that you’d like to talk to us about and I’m very excited to talk to you about that. Captivating though seems to be such a relative term because a message is only captivating if it’s relevant to the person that’s hearing it. And so, I think that a way to maybe bridge the gap for our listeners that are just starting versus those that have been doing this for a while is how do we bridge that gap between the thing that we feel passionate about and then translating that to the right audience in a way that makes it captivating.

Andrea: Yeah. We need to unpack this because there are many elements in that question, but you’re right, Austin, the most important thing is that a message has to be relevant to our audience. And one of the key mistakes I see, and this is also with experienced professionals, is that the very first thing we do when we need to prepare a presentation. So many people either just open up PowerPoint and put together some slides, or maybe if they’re more experienced, they start thinking about the message, their objectives, the structure, the outline, what they want to communicate, which is much, much better than just opening up PowerPoint. But it’s not the very first thing we want to do. 

Now, you said it has to be relevant to the audience, absolutely. When we are communicating with someone, we need to start with them. When we give a presentation, it’s their presentation, not ours, it’s always the audience’s presentation. Now, think of a presentation as a present. If I want to give you a present, it’s your present, not mine. And so, I need to make sure that I know you so that I can buy something that you like. A presentation is very similar, when we give people a presentation, it’s their presentation, not ours, and so we need to make sure before you ask about the message, before we even think about the message. 

It’s impossible to develop a captivating message without starting with the audience; we need to start with the audience in mind. The very first thing we do when we work with our clients, we always start with what we call the ABC of preparation; audience, burning needs, and context, A, B, C. So, we need to take some time and ask ourselves some questions about the audience, who are they? Not only the audience, their burning needs, what do they really need? What do they expect from our presentation and also the context? For example, how much time do we have for that presentation? How many people will we have in front of us? Is it face-to-face? Is it online? It’s online. Perfect. What tool are we going to use? How are we going to use it? How and when are we planning to interact with the audience? I can give you an example if you want.

Taylorr: Yeah.

Andrea: But I don’t want to go too long with my answers, so you lead the conversation. Up to you.

Taylorr: Please do. We can totally go that route. Yeah. Let’s do an example.

Andrea: Right. So, for example, some time ago we were working with a client, her name is Marie from Paris. Marie is an executive, she’s an expert in leadership, and she was invited by an association in Finland to give a talk about leadership, and she was super excited, it was one of her first international speaking opportunities, and so she prepared really well. She knew her message. She told us that she had fifty, five zero. Fifty beautiful slides, and also, she rehearsed properly. So, she was ready to go. 

She flew to Finland the day before the conference, then arrived there on the day, half an hour before the audience because she wanted to make sure that she had time to set things up. And when she was about to connect her laptop to the screen, she realized that there was no screen. So, with a little bit of panic, she went and asked the organizers, assuming that they would say, oh, sorry, Marie, now we are going to fix this for you. But what they did instead, they started laughing. They started laughing. And so, she says, why are you laughing? And they say, look, Marie, you want to show 50 slides, but actually, you’ve been invited to give a talk to the association in Finland of blind people.

Taylorr: Oh, wow.

Andrea: Blind people.

Austin: Oh, boy.

Taylorr: Did not see coming.

Andrea: Now, I know it’s an extreme example. Doesn’t happen all the time, but it happened for real. Marie was very well prepared. Austin, she thought that she had a captivating message. She was very well prepared apart from one thing; she didn’t know in detail; she didn’t know her audience. She didn’t even take the time to translate the name of the association from Finish to French and she would’ve realized that perhaps there was no need to have 50 beautiful slides.

Taylorr: Wow. What a story. There is definitely something to be said there.

Austin: Yeah. That’s a great story. I like stories that poignantly illustrate the point. There’s no being unsure of what you’re talking about right there. And I love that, it’s really easy and I might make some people mad here, so, Taylor, I’m sorry if we catch care for this, but.

Taylorr: Naw, I’ll just send them to you anyway, so you can deal with it.

Austin: Okay, great. Email me, people. There’s an ego that has to be involved with somebody that’s getting up on stage. You have to be so confident, and I’m not even saying that this is necessarily a bad thing. More people are afraid of public speaking than dying, so you have to have some way to feel confident going out and doing your thing, but it’s so easy to make this type of work about you. When in reality, it’s not about you, you’re providing a service to an audience and they have needs, they have problems that you need to be solving. 

And so, this is a really clear illustration of why you have to focus on the audience that’s in front of you and get over yourself and what you think you want to say, it’s not about what you want to say. It’s about what the audience needs to hear and whether or not you’re the person to be able to deliver that message. You better know that ahead of time, or at least prepare yourself so that you’re the best person prepared to deliver that message. Right?

Andrea: Yeah. And, Austin, also, because you mentioned something which is super important, you mentioned confidence. Now, often people think, again, even experienced presenters. Too often I see that people think that confidence comes from, we’re talking about confidence in public speaking. We think that confidence comes from some sort of wishful thinking or internal attitude, whereas it has nothing to do with it. Confidence in presenting, in sharing your ideas in front of somebody comes from three things, in my view. 

Knowing your audience. Again, it goes back to the audience. Knowing your message and being prepared. That’s it. If you know your audience, if you really know your audience, if you really know your method, and if you are prepared and we can talk about that, how to be prepared, then you will be confident.

Taylorr: Yeah. Wow. I love that distinction. It’s definitely not internal. There’s this funny story, I forget where the phrase comes from, but it kind of goes in line with fear because it’s kind of the opposite of being confident, you’re kind of fearful about something. And somebody told me this once and it was something along the lines of, you’re usually fearful for two reasons either because your life is being threatened and you should be afraid, or you don’t have enough information. And that’s really all fear tends to boil down to, and so it kind of feels like what you’re saying is the opposite of that.

Andrea: Love it. I love it. Either you are being threatened, your life is being threatened or you don’t have enough information. I love it. Yeah.

Taylorr: Yeah. So, let’s talk about getting enough information and what it means to be prepared. So, we talked about a little bit about knowing your audience of course, and I’m sure we’ll touch on the message part of things as well, but let’s talk about that preparation piece. How does somebody actually prepare for that? And I think there’s a higher-level point of this too, are we talking about preparing your message for everybody you serve and that main message you want to spread? Is it at the individual level with each client that you’re working with? How do we prepare both our business and what our message is, but also at the individual presentation level?

Andrea: Yeah. It’s preparation from a message perspective and its preparation also from a delivery perspective because, yes, we need to have a captivating, a compelling message. We also need to be able to deliver that message in a way that’s comfortable and convincing. From a message perspective, I think, and that’s, that’s what we do for ourselves, with our clients, there is a structured way of thinking about presenting. We need to follow a clear process when preparing, designing, delivering a presentation. And that starts with the foundation, which is about the audience and your objectives. 

We have five steps. I always go through five steps when I prepare a presentation either for myself or for my clients. Foundation, ideation, creation, illustration, and connection and we go through the entire presentation process. The foundation is about the audience. Ideation, we need to brainstorm effectively, once we know the audience, we need to brainstorm effectively in a structured way so that we can come up with lots of interesting ideas that then we can include in the content of our presentation and those ideas should not just be the concepts. 

As you said, Austin, it should be also stories, stories are memorable, examples, anecdotes, analogies; we can talk about all of these techniques if you want, so that’s the idea generation. Then step three, creation. We have the ideas; we need to be able to create a clear and engaging storyline from the very beginning where we need to capture the audience’s attention. How can we do that? We need to communicate our key messages, and then to the very end where we need to make it very clear to the audience, what was our point? Why should they care about it and what do we want them to do as a result of our presentation? 

So, creation; the creation of a storyline. Then illustration, if we are using slides, for example, we don’t have to do it all the time, but when we do, we need to be able to illustrate a message in an effective way; we don’t want to see the typical death by PowerPoint with lots of text and bullets, people can’t read and listen at the same time. And then connection. Once we have a clear message, maybe we’ve amplified our message effectively from a visual perspective, we need to be able to connect with the audience. We need to be able to deliver a message in a way that’s comfortable and convincing, and from that perspective, from a delivery perspective, the most important thing we can do, any great presenter rehearses his or her presentation. 

It’s impossible to get to a point where you can confidently deliver your message unless you rehearse. We can talk about that in more detail, but again, I’ll give it back to you and then you decide where you want to take this conversation.

Austin: Oh man. Well, we could go in so many directions.

Taylorr: So many, yeah, I know we could.

Austin: Such good stuff.

Taylorr: It’s great.

Austin: I love simple processes, so thank you for distilling that down into five steps. I want to touch on a bunch of things. We talked about audience, so let’s just go to the next logical point, and then we’ll see how much time we have. Creation, that’s step two, right? You’re creating the.

Taylorr: Three.

Austin: Or three, sorry. Ideation.

Andrea: Yeah. Although, yeah, feel free, you can call it two or three, but, yeah, just let me know.

Austin: So, I think it was the ideation phase then, you were talking about this, but you said structured brainstorming, that phrase caught my attention. What do you mean by structured brainstorming?

Andrea: Yeah. So, what that means is simple. The best way to brainstorm effectively in a structured way is this. Essentially, what you want to do is you are preparing a presentation, you want to ask yourself, and this is what we do with our clients in a very practical way, you want to ask yourself three questions. Before the presentation and the same questions after the presentation, so before the presentation, the first question is, okay, once we know the audience, what do they know about our subject? What do they know about my message? And, by the way, what is it that they don’t know about it? 

If it’s relevant to capture and you come up with a few ideas and then you go down, it’s not just what they know, what do they believe? What do they feel in relation to your subject? These are not the facts. This is what maybe they think they know. That’s what they think is true, maybe that’s not the case, you may want to change their belief or their feelings thanks to your presentation. And also, that’s not enough. Another question. What are they doing today in relation to your subject, in relation to your topic, to your message? And you come up with a few ideas for each of these three questions. 

What do they know? What do they believe or feel? What do they do? And then you repeat the same process thinking about it after your presentation. You see, that’s what I mean by a structured approach, and you want to start from the bottom. What do I want my audience to do after this presentation? And then you go up. What do they need to believe? What do they need to feel so that they’ll take those actions? And what do they need to know as well? And if you do that, then you come up with lots of interesting ideas, and then it’s mainly a matter of once you have these ideas, then we need to go beyond the ideas, beyond the concept because otherwise, it remains too abstract and conceptual. 

And so, we know this is a belief that we want to generate. Is there a story that we can tell to illustrate the point? Can we give an example? Can we include an analogy? For example, if it’s a technical concept, analogies are very powerful. So, that’s what I mean by a structured brainstorming process.

Taylorr: Wow. That is so tactical. Holy cow.

Austin: Yeah, that’s scientific.

Taylorr: I just got an education. I know. Well, what I love about that breakdown, Andrea, is it almost kind of creates the through-line for the story that you need to create, basically. Because if you know what they’re feeling and what they’re doing currently and you know what actions they want to take afterward and then what you want them to believe afterward, the story just kind of lays itself out as soon as you get to the creation phase. Am I understanding that, right?

Andrea: Yeah. Because what happens is that you’re right, you already have all of the ideas that you may want to include in the content of your presentation. And these ideas are not just focused on what the audience needs to know, which is important, but it’s not the only thing. You see this process pushes you as a presenter to also think about, to come up with ideas and messages that also address what they need to believe, feel and do, which is the most important thing in any presentation and you are right, Taylorr. Then once you have these ideas, often what happens, and you can do this exercise, listeners, in practice, you can start grouping ideas together, often you can see that there are patterns, and you look at all of your ideas. 

Oh, the first idea that I had is very much connected to the fourth one and to the seventh one. And the third idea is connected to this one. And so, you can define groups. And for example, what you could do, very powerful in communication, you could define three key groups, three key messages. And if you do that, and this is, it’s part of the creation stage, you have three key messages. So, if you want to keep it very high-level, there is more to it, but top-level, if you want to create a clear storyline in a presentation, you want to have a quick and interesting introduction that catches your audience’s attention. 

Then three key messages, the rule of three, one of the simplest and most powerful principles in communication. It’s very hard for all of us to remember more than roughly three things in short-term memory. Three key messages, of course, depending on how much time you have, you can, and you should support each of your key messages with some supporting points. And those could be the stories, the examples, the analogies, a bit of data as well, you want a good mix of logic and emotion. And then a very powerful conclusion, making it very clear to your audience, again, what was your point? Why should they care about it? What do you want them to do?

Austin: Oh, man, you know what I love about this structure so much is that it’s distilling down the key components that make the presentation valuable, and then you can basically just, it sounds like swap pieces in and out based on the context, bringing back the words you used earlier, of how the presentation is going to go. You have 60 minutes, okay, well, you’re going to add these few stories, you only have 45, well, remove these ones because they’re maybe not as, and you’re still getting the points across, but you’re expanding or contracting it based on the amount of time that you have available. 

And I know that’s something that a lot of the people that I talk to have had questions about is how do you adapt your content properly? So, I don’t know if this is the main point that you’re trying to make right now, I don’t think it is necessarily, but I think it’s a symptom of structuring your material in this way is that you have the ability to more or less customize it based on the context of the situation in front of you. Am I reading into that correctly?

Andrea: Absolutely. A hundred percent. Because if you think about it, if you have 10 minutes in a presentation, quick intro, three key messages, conclusion, more or less, if we want to keep a high level. Now, if you have an hour, instead of just communicating three key messages, you could have, for example, three supporting points for each of the three key messages because you have more time. And so, you could have key message one, and then you tell a story that illustrates that point. You include some data. So, you touch both the emotional part of people’s brains with a story and the logical, the analytical part with some data. 

And then you give them an example that makes them understand why that point is relevant to them, why they should care about it. And then you repeat the process. Message two, story, data, and something relevant to them. Message three, story, data, something relevant to them. Don’t get me wrong, I’m not saying that this is the only approach you can follow, but you’re right, it works both if you have 1 minute, 10 minutes, an hour, or nine hours

Taylor: Wow.

Austin: Oh my gosh.

Taylorr: It’s awesome. Well, what is nice about this, so, we’re very much systems people here at SpeakerFlow, how we build business systems basically, and what I love about this, normally when we brought on presentation experts, not everyone, but it can be abstract sometimes about how the presentation needs to go together. And there are a lot of good ideas, but Andrea, you’ve laid out a system for not having to reinvent the wheel every time you have a presentation, you have a process that you can follow over and over again, don’t get me wrong, there’s still some brainwork that needs to be done. 

But it really eliminates a lot of the guesswork to asking yourself the question, what I’m creating right now is that powerful? And I feel if you follow this system, it’s impossible to create an un-powerful presentation if you dive deep into each one of these five steps you’re talking about

Andrea: And Taylorr, I’m glad that you see it this way. And these address one of the key problems I see all the time, and the problem is there are so many people, whether we are aware of it or not, either we follow an uncertain process, a process which is not structured, or we don’t follow a process at all in the first place. Maybe we think we are following a process, but then if you go deeper, is there really, you call it a system, a process, a system.

Taylorr: Yeah.

Andrea: No, and so many people including experienced presenters, tell me, you know what, Andrea; I’ve been doing this for a long time. I’ve been presenting for a long time. But now that I think about it, when I do it, when I present, I’m not sure if I’m following the right approach, the right process, the right system. And so, so many people, it’s not that they lack confidence in themselves or in their ability to deliver a presentation, although sometimes that’s also an issue, but often they lack confidence in the process. And that creates discomfort when presenting in front of some people.

Taylorr: Right.

Austin: Yeah.

Taylorr: Which is obviously going to be detrimental to the delivery of that presentation, whether you’re conscious of it or not, if you’re feeling unsettled about it, then it’s going to be less convincing, and people might not be as transformed or be willing to take action afterward. So, you’re really giving confidence, not only creating powerful presentations, but you’re helping people gain confidence in their ability to actually deliver the thing to tie back to what we’ve talked about really early on in the show, amplify their voice. So, wow, Austin, do you feel you got an education today, man?

Austin: Yeah. I don’t know if this.

Taylorr: I feel I just need to just listen and take notes.

Austin: I know. I haven’t learned this much about presenting in any 30-minute period of time in my entire life. That was amazing.

Taylorr: Yeah, seriously. A true expert.

Austin: I feel I actually have a box for this. Yeah. And look, I get really excited about this stuff because as Taylorr just mentioned, although we serve professional speakers as one of our core audiences, we’re not speakers by trade, we’re entrepreneurs, we’re businesspeople and we just happen to know this business really well, and that’s great. But my confidence as a speaker is very low, and so I get very excited anytime I feel I have this very abstract thing that I’m talking about all the time, made a lot more simple. So, thank you for that, I really have learned a lot today, I’m really excited to continue learning more from you as we dig more into your content.

Taylorr: Yeah, for sure.

Andrea: Great to hear that.

Taylorr: Definitely. So, Andrea, if people want to learn more about the work you’re doing, what have you got for them? How do they get in touch? How do they learn more?

Andrea: Yeah, just a couple of things. And thanks for that. One is I’m mainly on LinkedIn. So, they can find me there, Andrea, A N D R E A, Pacini, P A C I N I, they’ll find my name somewhere in the video as well, but LinkedIn is my main platform. One thing that could be useful for people for your listeners is we have a free online tool that people can use if they’re curious to assess their current presentation skills, public speaking skills.

Taylorr: Wow, cool.

Andrea: The URL for this is super simple. The name of our company, Ideas on Stage. So, ideasonstage.com/score, like when you score a goal.

Taylorr: Nice.

Andrea: Ideasonstage.com/score. It’s the confident presenter, we talked about confidence before, so we call it the confident presenter scorecard. People, all they need to do is, it’s for free, they just need to answer a few questions. It takes less than three minutes and then they’ll get a score, what their score means to them, and also it identifies opportunities for improvement. And when you take the scorecard, you also get a free PDF copy of a book, ‘Business Presentation Revolution’ [Inaudible – 35:16] a colleague of mine wrote last year, ‘Business Presentation Revolution’.

Taylorr: Wow. Awesome.

Austin: So valuable.

Taylorr: We’re going to go check that out, first and foremost, I will make sure that link both to your LinkedIn profile, so go connect everybody and to this scorecard, it’s inside of the show notes, so click the description, you’ll see the link, go check that out. It’s going to be super valuable, let us know how it goes. Andrea, thank you so much for coming on the show today, we have learned a ton and honestly, Austin, we keep talking about having an hour or two hour-long conversations, I think this is definitely one we might have to unpack at that length at some point in the future.

Austin: Maybe we can get Andrea to come back.

Taylorr: That’s right, yeah, that’s right. So, hey, guys, if you like this episode, don’t forget to rate it, like it, subscribe to it, and if you want more awesome resources like this, go to speakerflow.com/resources. Thank you so much for chiming in; I just wanted to take a second to thank our sponsor Auxbus. Auxbus is the all-in-one suite of tools you need to run your podcast, and it’s actually what we run here at SpeakerFlow for Technically Speaking, it makes planning podcasts simple, it makes recording podcasts simple, it even makes publishing podcasts to the masses simple. 

And quite honestly, Technically Speaking wouldn’t be up as soon as it is without Auxbus. Thank you so much Auxbus and if you are interested in checking Auxbus out, whether you’re starting a podcast or you have one currently, get our special offer.

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