S. 2 Ep. 50 – Make Your Website Perform Like A Full-Time Sales Team

Cece Payne

Cece Payne

Content & Graphic Design Manager - Follow us on social media to stay in the flow!
Cece Payne

Cece Payne

Content & Graphic Design Manager - Follow us on social media to stay in the flow!
Technically Speaking S 2 Ep 50 - Make Your Website Perform Like A Full-Time Sales Team with SpeakerFlow and Danielle Tucker

Ever feel like your website is a glorified brochure? That it doesn’t generate the leads you hoped it would?

Believe it or not, the solution to that problem is a simple one.

There’s a process to turn your website into a full-time sales team and in today’s episode, we’re uncovering just that.

To help us with this topic is Danielle Tucker.

Danielle Tucker is the founder of Professional Speaker Websites, a marketing agency dedicated to strategically designing luxury brands and websites for speakers, coaches, and consultants who are ready to elevate their personal brand, so they can get booked and paid to speak.

With over eight years of personal branding experience, Danielle has guided speakers to transform their previously stale brands into marvelously magnetic masterpieces.

What’s not to love about that?

So, let’s dive in and learn what it takes to turn your website into a full-time sales team!

Watch the Podcast 👀

Listen to the Podcast 🎤

Show Notes 📓

✅ Check out Danielle’s Profitable Website Blueprint: https://professionalspeakerwebsites.com/profitable-website-blueprint

✅ Learn more about Speaker Website Made Easy: https://speakerwebsitemadeeasy.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don’t forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Read the Transcription 🤓

Austin: Wow. Boom, made it. Look at us go. We’re live.

Taylorr: I know. Holy cow. Awesome.

Austin: So proud of us.

Taylorr: Man, another show. We’ve only done it a hundred times. How bad can we screw up at this point? Huh?

Austin: I’m still amazed, though, every time we, actually, get it, I’m like, holy cow, look at us, we got it done.

Taylorr: Look at us go. Yeah, it’s getting impressive. Yeah. I’m sure the listeners are getting used to our, wow, we’re live, look at us go. Almost as if that’s a miracle.

Austin: That’s right. It’s still surprising. But, Danielle, great to have you here. Thank you so much for joining us on our episode today.

Danielle: Yes. Thank you so much for having me. I’ve had so much fun already, just chatting with you guys before we hit record, so I’m even more excited for our conversation now.

Austin: Oh, well, that’s good. We have a lot of friends that do a lot of podcasting and they say that one of their biggest fears and when they know that it’s going to be a rough episode is because the talk before the podcast, radically, changes when the podcast, actually, starts recording.

Taylorr: Goodness. Yeah.

Austin: So, maybe famous last words, Danielle, I guess we’ll see how this turns out.

Danielle: Well, let’s just hope and pray and have our fingers crossed that this is going to be a great episode.

Austin: It’s going to be awesome.

Taylorr: We’re going to find out.

Austin: Yeah. We were talking about a few things before the show, one of them was tea and we had a little bonding moment there, so, very grateful for that. Something that I didn’t ask you then that I want to ask you now, though, have you ever tried Matcha tea?

Danielle: Oh, yes. I’ve had Matcha tea. Actually, I don’t do that well with caffeine. So, my Matcha tea, the time span of me having it was very short-lived, but it tasted, really, good, so I guess that’s what matters most.

Taylorr: Well, I am a moron when it comes to tea. Is this the green stuff? Looks like ground-up vegetables?

Austin: Sort of. Yeah, they just.

Taylorr: Leaf juice.

Austin: Basically, yeah, they turn it into powder; you mix the leaf powder in. Here’s why I ask, though, and why it’s interesting. And I ask, specifically, because you’re a marketer, but there’s this whole trope in the marketing world. And, especially, in the digital nomad lifestyle places like in Bali and whatever, where Matcha is a lot more common, but Matcha has this interesting chemical profile, where it has both caffeine and it has this other chemical compound, I think it’s called L-theanine. 

But, basically, it calms your nervous system, so the caffeine gives you focus and boosts your energy, but the L-theanine, sort of, brings your nervous system back down. It’s why Samurais used to drink it back in the day. But it’s, really, popular amongst people that sit in front of their keyboard, because you can be focused, but without the jitters. Now, given illumination you just gave us around your caffeine, maybe, still not the best move, but either-way Matcha’s awesome. So, for those of you listening that like Matcha, shout out; there’s not very many of us.

Danielle: Yeah.

Taylorr: I’d like to give it a try, maybe, in a pot of coffee.

Danielle: Moringa is also another, really, good one.

Taylorr: Moringa. Whoa.

Danielle: Now, that one’s [Inaudible – 2:57]. Moringa tea, have you had Moringa before?

Taylorr: What is that? No.

Danielle: Oh. It’s like Red Bull, but natural, leafy green tea. It’s very similar to Matcha. But it’s considered a miracle plant; it’s called the miracle tree. And it’s because it has all of these different vitamins and minerals in a little teaspoon for tea and stuff. So, yeah, that one’s pretty good too, but I can only have so much of it, but it tastes good.

Austin: Man, I’m going to, totally, try that.

Taylorr: Man, I’m learning a ton about tea today.

Austin: Yeah. I drink five cups of coffee a day, so this, probably, would be a downsize, in terms of total caffeine intake for me, which would, probably, be a good thing.

Taylorr: Probably be good for us, yeah.

Austin: Because I’m, already, a little manic.

Taylorr: Yeah. For sure. Yeah. Well, here we are. Well, guys, unfortunately, we’re not talking about tea all day, although, let us know if you want an episode, we’ll, probably, drum one up for you, but.

Austin: We’re open to it.

Taylorr: We’re here to talk about websites. And websites can be a little elusive I feel sometimes, especially, for those who, maybe, don’t make it their core expertise to build them all day long and figure out what makes them work and generate leads and all of the things a website should do, so this is going to be a super fun episode. But first, how did you get into the world of helping experts, speakers, coaches, consultants, personal brands, let’s say, build websites? Did you just wake up one day and say like, oh, that’s what I want to do when I grow up or did you, kind of, stumble into it? What was the process like?

Danielle: Yeah. Well, I would say it’s a little bit of all of that, but just, I guess starting from the beginning is, probably, the best place to start. So, at the beginning of my entrepreneurial journey, my husband and I, we just got married, we sold everything we had and we decided to book one-way tickets to South Africa. So, this was the first leap into online business, entrepreneurship, building business abroad, and also, during this time was when I, really, started to understand the importance and power of building an intentional personal brand so that you can grow a business and impact more people and do all of the amazing things that we’re all called to do. 

So, in the midst of living abroad, building business online and growing my personal brand, there were a lot of challenges that I found that made it, really, difficult. And so, in particular, just figuring out how to build a website that would build authority, build trust with people, guide people to take action in a way that would result in positive conversations and things like that. But when I came to a point, when I realized how a website is, really, supposed to function and how to intentionally use it to grow a business and to build a personal brand, that was when everything changed for me. 

And so, I, actually, do not live abroad right now; I lived abroad for about seven years. I spent some time in Africa, Botswana, Malawi, South America and Ecuador, and now, I’m currently located here in Huntsville, Alabama. And, yeah, that’s what I do, is I help to support thought-leading entrepreneurs to grow their personal-brand so that they can book more speaking opportunities as well.

Austin: Wow, holy cow.

Taylorr: Sweet, what a journey.

Austin: Cool journey.

Taylorr: Holy cow. Seriously.

Danielle: Yes.

Austin: Man, from selling everything.

Danielle: I’ve seen a lot of, really cool, things.

Austin: Oh, I bet. Holy cow. So, did you go full-on minimalist when you first left the States? You said you sold everything, so what does everything, really, mean?

Danielle: Yes. Everything.

Austin: Wow.

Taylorr: Wow:

Danielle: Our washer, our dryer, everything; we left the country with four suitcases and savings and we’re like, okay, well, guess we have to figure it out. It was definitely, it was very eye opening, it was scary. And it was also, we were put in a lot of situations to where we’re like, if we don’t figure this out, what are we going to do? There’s no safety net. We were put into positions to where we, literally, had to create the solution that we were looking for in order to get to that next step that we wanted to be in. So, yeah, it was scary and I think, also, really, helped to build that muscle of resilience when it comes to business and entrepreneurship.

Taylorr: Yeah. It’s like a rite of passage almost, you realize what you’re capable of after all of that.

Danielle: Yeah. Yeah. It was intense for sure. When I think back to it, I’m just like, how in the world do we do all of those things?

Austin: There’s something to be said about necessity, though. As you said, you have no choice, you burned your boats, what else are you supposed to do? You have to go make it work. And humans are resilient and creative beings and when given a real serious problem and no alternative but to solve the problem. Well, you’ll, probably, figure out a way to do it. Sounds like it, totally, did for you.

Danielle: Yes. Yes. And the process of figuring it out does not always feel exciting. It’s not always fun, but I think the reward on the other side feels so good. Being able to look back and be like, wow, we, actually, did that. Or I did that or I did something that was super scary, but I’m okay on the other side of it feels, really, good to do. So, yeah, totally, agree with that.

Taylorr: Man.

Austin: That’s the truth both professionally and personally.

Danielle: Yeah.

Austin: Well, you said one thing, you said at one point you realized how a website should be functioning, and I feel like that, it means there’s a way that is the wrong way, relative to the right way or at least righter than the wrong way. So, can you elaborate a little bit for us? What was that realization? What was the keystone that brought it together for you?

Danielle: Yes. So, when I first entered into the personal branding online space, a lot of what I saw were pretty looking websites. And when you first come in and you first see all of these amazing websites you think, okay, maybe a great looking website is all it takes to grow a business or to attract the right fit clients that you want. And I, quickly, learned that is not the case, and so, really, what the difference is; is not just having a pretty website, but having a website that is strategically functioning to serve you in attracting more of your right fit clients and, really, serving as an intentional tool within your sales process. 

So, a lot goes into a, really, intentional and successful website, of course, having nice visuals is part of it, but making sure that you understand what your purpose is for why you have the website in the first place. What I’ve found is one of the biggest mistakes that a lot of people make is they want to have a website; they want to just put it up there because, maybe, they have leads and they don’t have a place to send people. So, they realize like, oh snap, I need to get something up there. 

So, it’s a, really, quick thing. But in order to have a website that’s, really, intentional, you need to make sure that you first have a clear end goal in mind. And so, I always love to describe it as you have your end goal, and then, you work backward based on the actions that you’re wanting people to take when they come to your website. So, this determines how many pages you have, this determines how you’re guiding people through each of those pages and even the call to actions or the specific message that you’re telling them to do, or the action you’re telling them to take, to reach that specific end goal. 

So, I think just thinking about a website is more than just something that’s supposed to look pretty, but instead, thinking about it as a, really, intentional sales tool that is meant to guide people through a journey to work with you. So, that’s how I would use it.

Taylorr: Nice.

Austin: That’s awesome, I love that. I know Taylorr’s over there just feeling the vibe off of what you just said.

Taylorr: Of course.

Austin: He says all of the time.

Taylorr: Well, I just love.

Austin: Go ahead, Taylorr. You’re going to say what I was just about to quote you saying.

Taylorr: Yeah. Yeah. Well, I appreciate that. Yeah. So, I say all of the time that your website needs to function like a full-time sales team; it shouldn’t be just a business card, right? A brochure. It’s not just information, it’s action, it’s a process, a journey, as you said, that you’re guiding people toward so that they, actually, take that action, and then, your end goal then, obviously, is met, which, actually, leads me to a question. What are common end goals, quote-unquote, that you see in a website with the clients that you’ve worked with? Can you give us some examples?

Danielle: Yes, of course. So, one of the most common I would say is to complete a contact form. Now, I love giving this example because SpeakerFlow would be the, obvious, next step to having the contact form. But really, if your main goal is to just get someone on the phone, you will want to give them a call to action that says, complete the form, let’s schedule a call. And then, from there you have the sales conversation. Some other examples that I would give are, sometimes I have clients who are wanting to sell products on their website, so, maybe, they have a course, or they have t-shirts or something like that. That’s another call to action. 

And then, maybe, another would be if you’re wanting to grow your email list, so you provide a free resource, you give an invitation saying, Hey, enter your name and email, join the email list and I’ll provide this free resource for you. So, that’s another example of how you can guide people through your website by using, really, intentional call to actions.

Taylorr: Heck, yeah. Okay.

Austin: Nice.

Taylorr: And so, I have opinions about this next question, so let me just preface you with that. I’m sure you will too. What do you think about call to actions that are the, ultimate, end of the sales process? For example, one thing I see all of the time in speakers’ websites is book me to speak now. What are your opinions on the end, make a sale that’s not a product, but a high-ticket service type of call to action like book me now? What are your thoughts?

Danielle: That is a great question. I would say the most important thing, from my perspective; I would say the most important thing is to use messaging that you believe your visitors are going to resonate with. So, if that is something that a site visitor would not see a problem with and they’d be like, oh yeah, this is the obvious next step to book someone. And that’s what’s going to give them the confidence to take the action of clicking the button, then, I would say that seems like a pretty clear next step within the process. 

In terms of the, actual, act of booking someone now to speak, the, actual, process looks a lot different once they completed the form, there are a lot of different steps after that point of saying, yes, through a form that people should also be aware, of the user experience after someone hits the button. And we could go down a whole rabbit hole with that but.

Taylorr: I bet.

Danielle: I would say just making sure that when someone’s on your website, using verbiage as your call to action that’s going to make sense to them and is going to be very clear of what they can expect after they take that action.

Taylorr: Man, I love what you said right there, because they need the confidence to click the button. And the reason why I go down the book now example just for our listeners is, no one is ready to book you right now when they land on your website, they need to have a call with you first, they need to schedule a meeting, have a contact form. Now, if you’re at the point, though, where you’re on fire, you have hundreds of leads coming in, hundreds of gigs every single year and it resonates with those people visiting your website to book you right now, because you’re that type of personality. Then it makes sense. 

And that user’s going to have the confidence to click the book now button. But, for many of us, we might need a smaller step like a contact form or an email list or book a meeting with me or something to that effect. So, Danielle, you answered that question perfectly. It is always dependent on the person’s audience, it’s what gives that person the confidence to, actually, click that button, and then, take that next step. I think sometimes we lose sight of what is the, obvious, next step that our clients expect when they’re on our website? It’s, kind of, hard to read the label of the bottle you’re in, you know?

Danielle: Yeah.

Austin: True.

Danielle: I think also, sometimes we can be in our own heads about what we think a website should look like or what it should do that we forget to consider the other person. We forget to consider the people that we’re creating the website for. And that’s another thing I, really, love to emphasize, is your website isn’t just for you, it’s for your people that you’re speaking to, in order to inform them, in order to provide value in a way that’s going to make them feel connected with who you are and the solution that you provide to help make their life a lot better. 

So, I think having it be a people first type of perspective and not so much, just like, I’m the speaker, I’m the author, this is all about me. And instead, really, thinking about how you can guide someone through an experience that makes them feel connected with what they’re seeing.

Taylorr: Heck, yeah.

Austin: Yeah. True that. I love that. So, I want to address something that you, kind of, just alluded to and something that Taylorr and I were thinking about while we were preparing for the show and that’s the proper expectations around having a website and what the results are that it should be delivering for you. And just to give you a little bit of extra context as to where Taylorr and I come at this question. And we know this because we have a background in marketing; Taylorr, more so than myself, but both of us have built websites, we get the gist of how this whole thing should be going down. 

And it’s such a multidisciplinary endeavor, building a website because not only do you have to be, really, technically savvy to be able to, actually, build the site, even with codeless builders, like Elementor, which we know both of us are fans of, you still have to, really, be good with computers to make that work. So there’s the technical acumen, there’s the design acumen because though, maybe, a pretty website isn’t the most important thing, your website should still look good, so there are design elements, then there are SEO elements, so now we’re getting into internet marketing. 

You have to make sure that the page is laid out well and the copywriting supports the type of people who want to go there. Then there’s conversion rate optimization to make sure once people are on your website that it’s performing well. There are all of these skills that have to get brought to the table to make a perfectly optimized website functional. And one of the most common things that I get told as it relates to having websites built is, yeah, I just pushed my website live, but nobody’s submitting any forms yet. And it’s like, okay, well, there are a lot of different components that go into making that happen. 

So, from your perspective, as somebody who, actually, builds these websites and may have a hand in multiple of these areas, what are some reasonable expectations that people should have going into the process of getting a new website up?

Danielle: Yes. How I like to describe the website is we, actually, touched on this a little bit, but I consider it your number one sales tool. And when you think of it, in terms of the flow or the journey of someone interacting with you, we think of it as a home base, so a place where people can be informed, where you can nurture them and you can guide them to take a clear next step. Now, in the sequence of how this relationship works with people who are engaging with you, you also have entry points into your website. 

So, I call these website traffic drivers, so this could be your blog, somebody finding a blog post on Google. This could be social media, someone sees a LinkedIn article and they’re like, oh, wow, let me learn more about this person. Oh, they click to your website. It could be an email signature, maybe you’ve connected with someone on email, they see your signature and now they click the link and they go to your website. So, it’s important to realize that you have your website to inform and to nurture people and, really, provide value information for them to learn more about you, how they can work with you and how you can solve the problem that they have. 

And also, in addition to that, we also have different components that are leading people to the website, in order to take them one step further in that process within that journey. So, I think a lot of times, or sometimes people might think that once you get your website up, it solves every problem that you could, possibly, have in your business.

Taylorr: Build and they will come.

Danielle: And I’ll feel like I can, definitely, solve a lot of problems, there are still other components to take into consideration to make sure that it’s working effectively for you. So, yeah, that’s what I would say, is just keeping in mind of your entry points, your website traffic drivers, and then also making sure that your website is optimized to make it, really, easy for people to say, yes, about completing your contact form or getting on your email list and things like that.

Taylorr: Yeah, man, that’s perfect. Yeah, we, kind of, as Austin said, I think there’s a build it and they will come mentality sometimes, you build the thing and, oh, everyone’s going to flock to my website and start hiring me. And it’s like, well, you have to build the flock first, and then, maybe, they’ll come and submit some contact forms after that. And sometimes you have a pre-established brand, right? You already have great traffic to your current website, you do a refresh. Yeah, you could, probably, expect it to perform a little bit better than, maybe, the past one, but you’re starting from scratch. Well, we have to, kind of, build up those traffic drivers, you know?

Danielle: Yeah. We have a little bit more work to do.

Taylorr: Yeah, for sure. And as we’re talking about this, one of the things we try and do as, obviously, podcast hosts is try, especially, with something like websites, where the three of us, we have a collective experience about websites is a certain level of expertise we can bring and have a conversation about it. But one of the things I like to think about is from our listeners’ perspectives, who websites, maybe, aren’t their expertise, right? A lot of this can be, really, overwhelming. We’re talking about SEO and CRO and design and copy and we’re working with personal brands, right? 

So, you have audio visual requirements, potentially, of the brand and how do I get with the right pictures and the right video. And I think I’ve seen, actually, some of our clients go down this rabbit hole, it can, kind of, feel like a cart versus the horse type of scenario, right? I can’t redo my website because I don’t have the perfect photography or the perfect reel yet for my video, and that needs to correlate to my, actual, website or some other mix of those things. It can, kind of, feel, with all of the moving parts, pretty daunting to try and tackle a project like that. And so, that, kind of, leads me to one of my questions, do you need strong visual support to have a decent website, especially for somebody starting out as a personal brand, right? 

If we look at that context, we might not have the best photography yet or the best video production stuff yet, and as we know, that can cost the same amount as a website or lots more than that as well. Do you need to have that professional touch on your audio or visuals that go into a website prior to, actually, getting a website up? Or do you think it’s okay to get a website up and just start somewhere?

Danielle: That’s a great question. And I, actually, have a few different perspectives about this, but I’ll say for anyone who may be starting off, there is one thing that I would say, in terms of visuals, is you do need to make sure that the quality of the images that you’re using are clear, that they are of high resolution and they’re not grainy or blurry looking when people come on your website. And, really, with the way that technology is today, it’s not, really, that difficult to do that with resources that you may have at your disposal, like an iPhone, which I know there are people who will preach against using phones. 

But if you are starting at a place to where you, literally, just have to get started, everyone starts somewhere. Until you get to a point to where you’re able to invest in professional headshots and things like that, which is what I, actually, would recommend. Start with where you are, but make sure that it is done with a level of excellence in the best, possible, way that can be done. So, that’s what I would say for anyone who, maybe, just got started, but just understand that the quality of imagery that is on the website. Yes, it, definitely, does play into the success of how someone’s experience is when they’re coming and when they’re seeing your website. 

And I also want to say that when it comes to the visual component, sometimes it can feel a little overwhelming when we think of a website project, there are so many things that have to go on there and there are so many different things that need to be created or content that needs to be put together. But I also want to say that there are a few different pathways to go when it comes to having a website based on where you are within your journey. So, how I always like to explain it to people is there’s a one-page website, and then, there’s a multipage website.

Multipage websites, what I would recommend is if there are speakers who have a number of different types of audiences, so, for example, maybe you speak to universities, and then, also, maybe, you speak to entrepreneurs or business owners. That’s one example of where a multipage website would be most effective for you because you want to make sure you’re leading people in the right location. Another example would be if you have multiple different types of service offerings, so you speak and you also have a program and, maybe, you also have a course of some type; that would be another great example for a multipage website. 

Now, of course, if you have more things going on, that’s going to be more content that you’ll have on your pages, more information that’s going to be put on there, so it can feel like a bigger undertaking. But for anyone who is more, they have one single objective, so back to our example of you want someone to complete your contact form, that is your main thing, you want them to get on the phone. I would recommend them going to a one-page website. And the reason why is it gives you a lot more flexibility whenever it comes to making changes or being agile with shifting things, shifting content on your website quickly. 

There’s a lot less imagery that’s required in that regard, so it’s a lot easier, I would say, to have visuals that look pristine and not have to manage so many different things on your website. So, that’s what I would say in regards to like, are the visuals on your website important and should they be high quality? Yes, definitely. And there are ways that you can make it easier for yourself based on where you are within your journey.

Austin: And what’s so cool about what you just said is it’s, really, like a meet you where you’re at type of philosophy here, because everybody comes to the table with different assets and resources and things that work to their benefit or challenges that they, specifically, have to overcome. And part of what’s difficult is like, do I need to have professional shot headshots or whatever, is that it’s such a spectrum and trying to even compare what one thing could be versus another is, totally, different. Very professional clear headshot from five years ago are probably worse than a brand new headshot taken with an iPhone 13 Pro.

Danielle: Exactly.

Austin: The technology change is so fast. So, there, really, is, just look at the resources and assets that you have and use those to the best of your ability. And that’s, probably, going to be enough, and it’s, certainly, if you look at the whole spectrum, going to be a lot better than a lot of the people that don’t. I think, maybe, my point that I try to make frequently, and, maybe, you would agree with this too, is that done not perfect is, really, important when it comes to websites. Because it’s better to just get something out there, and then, be able to start the process of iteration than it would be to sit on your hands for two years while you’re waiting for the perfect storm, which may never even happen in the first place.

Danielle: Yes. I agree with that 100%, and that is something, actually, I learned from one of my marketing mentors, is that your website is a work that is in a constant iterative process. And, I think just knowing that, in general, is, really, freeing, I know for myself and also for a lot of people, because we come to the table thinking that our websites have to be perfect, it has to be this perfect out-of-the-box thing or else is just not going to work. 

And when you realize that your website is, literally, an ongoing, changing, evolving thing, it brings so much freedom and it also gives you permission to change things and to be willing to improve and to grow and do all of the things that are going to lead to new levels of growth and success as a speaker. So, I, definitely, agree with that.

Taylorr: Yeah. Heck, yeah. That is freeing. And it allows you to grow into it. I think, at least from my perspective, that the whole philosophy of it being done, you don’t want a website to go stagnant, right? Just set it and forget it. You want to be actively involved with improving it the entire time. And, I think it’s pretty easy for people just to put something up and then not worry about it, and then, not even address it, and then the resistance to then address it, at some point in time, is way higher than you otherwise would. 

Just going in and leveling your expectations that your website is an iterative process and that is, totally, okay is very freeing and it empowers you to make changes and try new things and, maybe, go from a one-page to a multipage when the time is right and you can start somewhere or build upon what you have. It’s less cart before the horse scenario, you could just get something up, start getting some traction from it and iterate from there. So, one thing that’s come to mind, though, for those with current websites. As an expert yourself, Danielle, what is one thing you, usually, find is low-hanging fruit for somebody to improve their website? 

So, one piece of tactical advice you have, somebody has a website currently, what’s the most common low hanging fruit you see to improve that website? I’m not talking full-overhaul here, creating new pages. What’s a small-ish tweak that somebody can make to just take it that extra step?

Danielle: Yes. I would say having a core value proposition on your homepage. And.

Taylorr: Nice.

Danielle: So, for anyone listening, who doesn’t know what a core value proposition is, it’s, basically, a one-liner statement that says what you do, who you serve and what value that you bring to the table. So, a lot of times, what I’ve seen speakers who may have done their own website, at the top, it’ll say speaker, author, award-winning keynote speaker, all of the things that they’ve done. Whereas, when someone first comes to your website, they want to know how you can help them and how you can solve their problem. 

So, when someone comes to your homepage and you have your core value proposition at the top, the very first thing that they see, I support X type of people and help them to accomplish this type of specific result; that, automatically, lets them know that they’re in the right place, number one. And then, number two, they’re now interested to learn more about how you’re the expert that can help to solve the problem that they have, which in turn, out of curiosity, they’ll stay on your site longer, they’ll look around, they’ll say, oh, what more can I learn? How can I be connected with this individual? 

So, I think being very intentional, having a clear core value proposition statement at the top of your website and making it very clear who you serve and what you do and how you can help them to see the results that they want is a, really, great first step to improve any website and its effectiveness along the way.

Austin: Love that.

Taylorr: Perfect.

Austin: What a solid bullet to shoot out of your, already, amazing website knowledge gun, so thank you for that.

Danielle: You’re welcome.

Taylorr: I think it’s one of the missing pieces too, a lot of the time, to your point earlier, this is who I am, this is what I’ve done, and not, this is the problem I solve. And, I think sometimes it’s easy, especially as a thought leader, you label yourself; I speak, I coach, I can consult or I do all of these different things, I’m an online course, creator, whatever. But that’s just how you deliver the solution to the problem that your clients have, it’s not your entire world, your entire world is the problems you solve, and I think we all start a business to solve a problem, you know? 

And then, getting to the root of that, to put on the front page of our website, it’s a little bit of a journey. But we, definitely, don’t want to talk about ourselves right away, we want to talk about them and frame it up for them. So, I love that advice. And what a cool episode, Danielle, I love how simple you make things, Austin and I talk about all of the time, the definition of an expert is someone who can take something super abstract and break it down into super tactical and tangible advice. So, this has been super awesome, and, as you know, of course, since you’re here, we’re all about creating value for our listeners, so what are you working on right now that everyone can benefit from?

Danielle: Yeah. So, I’m, really, happy to share. And also, thank you so much for having me, this is so much fun, I love keeping things simple. It doesn’t have to be complicated, it can be made a lot simpler than it might feel like, or, maybe, appear to be. But, in terms of what I’m working on right now, I have a special project for any new or aspiring speakers who might need to get a website up and running, it’s called speakerwebsitemadeeasy.com and it is a done for you website template, it takes three to five business days and my team and I will get it created, set up and launched out and ready for you to use within under a week. 

So, that’s what I have been working on for any new or aspiring speakers, and then, for those speakers who are more seasoned, maybe they’re like, wow, I think I might need to revamp or rebrand or you just aren’t sure what that might look like for you. I would love to invite everyone to check out my website at professionalspeakerwebsites.com, where I’d love to support you with any website analysis or support that you could need there. 

And also, one more thing I wanted to share; I have a free resource that I know could be, really, valuable for everyone listening, it’s called the Profitable Website Blueprint and in it, I share my number one strategy for how to craft a website that’s going to, intentionally, lead people to take the action that you want them to take and get you booked to speak. So, I’m sure you’ll include that within the show notes, but for anyone who’s listening and you might just want to type it in your phone, it’s bit.lee\profitable-website-blueprint, so that’s the, overall, URL.

Taylorr: Super. We will make sure those are in the show notes. Definitely check it out, all three links will be in there, everybody. Danielle, thank you so much for being on Technically Speaking. And, guys, if you like this episode, don’t forget to rate it, like it, subscribe to it, and if you want more awesome resources like this, go to speakerflow.com/resources.

Austin: Bye, everyone.

Danielle: Bye.

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