S. 1 Ep. 14 – How To Use SMS Marketing As A Professional Speaker

Cece Payne

Cece Payne

Marketing Coordinator at SpeakerFlow - Follow us on social media to stay in the flow!

Cece Payne

Marketing Coordinator at SpeakerFlow - Follow us on social media to stay in the flow!
Technically Speaking S 1 Ep 14 - How To Use SMS Marketing As A Professional Speaker with SpeakerFlow and Sam Schrup

In this week’s episode, we’re chatting with Sam Schrup – founder and developer of Textiful.

Textiful is the EASIEST text-to-opt-in tool on the market. With an insanely easy-to-use interface, Textiful makes it so easy to not only build your email list fast, but also to stay top of mind with your audience.

We talk about ways speakers can use Textiful to keep their audience engaged, charge higher fees, and increase their revenue.

So look, if you’re curious about text message marketing or even if you’re currently using it, you’ve got to give this episode a listen!

Watch the Podcast 👀

Listen to the Podcast 🎤

Show Notes 📓

✅   Learn about the new SpeakerFlow CRM + Textiful Integration here: https://speakerflow.com/speakerflow-partners-with-textiful/

✅   Give Textiful a try for free: https://textiful.com/invite/96iwOGj

🎤  Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀   And as always, don’t forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Read the Transcription 🤓

Taylorr: Welcome to another episode of technically speaking. We are super excited about today’s guest, founder and owner of Textiful, Sam Schrup. Sam, welcome to the show, man.

Sam: Hey, thanks for having me. 

Taylorr: Yeah, 

Sam: I’m excited.

Taylorr: Yeah, it’s good to have you. So, for our listeners, Sam has been a web application developer for over 12 years. He’s interested in technology that reaches beyond computer screens and has an impact in the real world. Sam is the founder of Textiful, a text to subscribe service that captures email addresses using text messaging, and the platform is used by public speakers, podcasters, pastors, musicians, and more. With over a dozen email marketing platform integrations, Textiful is by far the easiest way to grow your email list from a captive audience. And we can talk about this firsthand. We use Textiful internally at Speaker Flow, we even have a lot of our clients using Textiful at the same time. But Sam, for our listeners, what led you down the path of creating Textiful? How did you end up in the world of SMS marketing?

Sam: Yeah, so it’s kind of an interesting story. So, I’ve been an application developer for a long time and as part of that, you attend a lot of conferences. And I was at this conference one day and the speaker was on stage and great speaker, really good content, and they unfortunately just kind of ended their talk with the thank you for your time. And there was so much more that I wanted to engage with them about, and I had some questions and I was really looking forward to that follow-up piece of information. And so, I found myself, I actually knew the event organizer, and so I approached them afterwards and I’m like, hey I need to get ahold of that speaker, what’s the best way to do it? And they’re like, you know what? Just give me your, give me your cell phone number, I’ll send him a text, I’ll text him your email and you’ll have it from there. 

He did that for me, and then a little bit later, I actually had an email from that speaker in my inbox later that day, and that’s when the wheels started turning, like everyone should be doing this. There’s got to be an easier way to interact with your audience through text message while you’re on stage. And that’s kind of what sparked the idea behind Textiful. And so, what we’ve developed is a way to actually have people text into the platform with a really easy way of just, they text in a keyword to a short code number, and we can talk about all those different variations of short codes versus long codes and all that stuff, but basically the audience texts in, they get an automatic reply asking for their email address, they type that in, they send that as a text, it gets captured by the system and it syncs over to an email marketing platform. So, it grows the email list instantly and then you also have the ability to send that a follow-up email to the audience right there. And so, it kind of gives this magic aspect to the whole thing where the audience are sitting there, they text in, next thing you know, they have an email from you while you’re on stage. So, that’s kind of the inspiration for it and that’s what we built, and it’s been pretty interesting so far.

Austin: Yeah. That is such a cool idea, just to put that out there out front first. 

Sam: Thanks

Austin: I love it. I like that you sort of developed this idea of being in the audience too. That’s what you wanted from the person that was standing up on stage and I think sometimes it’s just sort of rare, I guess, that that’s the spark for something that then benefits the people that were standing on stage that you were watching. So, anyways, that’s awesome, I like that it’s super applicable to people listening today so listen up.

Sam: Yes, and that’s kind of the thing. You identify that problem where it’s one of those things where you can always give out your email, you can always give out your Twitter handle, but to have that immediate interaction is pretty interesting. And so yeah.

Taylorr: Yeah. Especially from people who want to hear from you, like those audience members who are sitting out there like, wow, I’d love to continue to hear from this individual. What more of a captive audience can we have these days aside from maybe email marketing? But I’m sure we’ll talk about it here. It just doesn’t seem to perform as well as SMS does generally speaking.

Sam: I think that’s the thing. When people are hungry for that kind of information and so if you are that thought leader, if you are providing that information, strike while the iron’s hot, while they’re sitting there and they’ve just listened to you speak for, maybe it’s 15 minutes and you just had a lighting round or maybe it’s a full hour, but they are engaged and they are buying what you are saying. And so, to capture that, and also put yourself in the shoes of the conference. If there are anything like it’s a two or three-day conference, especially when we get back to the normal times, and they’re not virtual, but you’re thinking there, if it’s an 11 o’clock session, you’re thinking about lunch, or you’re thinking about that happy hour, that mixer that’s coming up and so it’s so easy to kind of forget about what those speakers say and how impactful they were. So, it really is important to kind of get that captive audience while they’re sitting there and ready to go.

Taylorr: Yeah. And it must have so much value too, for the event organizers, for companies that bring speakers in aside from just events speaking. If you’re offering up not only your keynote, your solution, your lightning round, whatever you’re delivering on top of those maintained touch points to keep the audience engaged and solving that problem that you were there to do, that has to have tremendous value for the event organizers.

Sam: It does and we’ve actually done some things with the event organizers themselves, where we like to build out custom solutions when needed, and we’ve actually had a few conferences that they had the registration through text message. So, as an event attendee, you show up and you just text the number and then you get updates that are prescheduled throughout that event. Kind of talking about, 30 minutes before the day breaks up, here’s some local restaurants that we recommend for you guys to eat at. Reminder, there’s going to be this mixer at this place afterwards. So, it can be a really unique tool from a conference organizer perspective to really keep that audience engaged and just keep them informed about what’s coming up and what’s going on so they don’t have to pull out the schedule guide, or to look it up on the website, it just comes to them automatically through text message. 

Taylorr: Wow.

Austin: Yeah. The thing that stands out to me is just the simplicity of it, and if you think back to another mechanism that we could have captured an email and put them into a list form maybe you have a landing page that you make them go do, and the barrier entry for them to complete that action is pretty high. They have to not only get out their phone, but they’ve got to type it into the URL bar in Safari, and you’re going to misspell it three times and that’s annoying, and then by the time you get there, it takes forever to load and it’s like this drawn-out process that just isn’t super fun, but anybody can send a text message…

Sam: Right.

Austin: And they can do it in like half a second and then immediately get their information back to them. So, I think that anytime that we can make the people that can buy from us have an easy experience working with us, then you’re probably doing something right.

Sam: Well, and that’s the beauty… you’re absolutely right; my grandma text. And so, it’s something that is super easy, it works on every phone and it’s something that also just kind of starts the conversation. So, like, if you have that web form example, there’s so many minimum pieces of information that you have to put in just to capture the information and complete that process. And again, that talk might’ve been done and now you want to go and find someone to network with, or there’s something other event coming up you just forget to do it. Whereas if you just send that single text message, at least starts that conversation, you don’t actually have to fill it out completely with the email address but at least starts that hook, and we actually have a reminder system built in so that if they start that process, you can set it 30 minutes later, an hour later, it knows the people that haven’t supplied the information and it gives them another friendly reminder, hey, FYI, we just need your email address. 

And it stops at one. We don’t keep hitting them every 15 minutes or anything like that because you do have to be cognizant that it is something that is going straight to people’s phones, but we do like to have those hooks that allow for that process to continue because frankly people just get distracted. And so, that nice little nudge really helps out.

Austin: Definitely.

Taylorr: I’m curious, you’ve been doing this for about five years now as far as the SMS marketing thing goes developing tools for it. I’m curious about the history of SMS marketing and the emergence of it recently, because I think we all know that SMS marketing is very new in comparison to email marketing. Which makes a lot of sense; email marketing was developed, decades before our ability to do SMS marketing, but it really feels like in the last, I would even say five years, the same timeline that you’ve kind of been in the space that we’ve been seeing more and more emergence and usage of SMS marketing. Why did it take so long, do you think, for us have this ability?

Sam: I think part of it is…the interesting thing about SMS is the technology has been around for a long, long time. There were days when it first was released that if you were a Verizon customer, you could only send a text message to other Verizon customers, it’s been around for about 20 years now. So, it’s a technology that’s been around, but as far as being used as a marketing channel or being used for business purposes, you’re absolutely right. That is something that has been changing in the, more recent years. And I think there’s a couple of reasons for that. A, it’s a lot easier. There’s technology out there there’s platforms out there that make sending a text message, a lot easier for people like me, the developers. Before you’d have to have separate agreements with each individual phone company and beyond the big… oh, there’s big three now. 

Beyond that, there’s 30 or 40 different carriers in the US when you count the small regionals and things like that. So, there’s a platform where we can basically send our message to that platform and they spread it out to all the carriers that make sense. So, the technology has gotten a really easy from a development standpoint, but I think the more important thing is that consumer behavior is changing. Customers are much more willing to give up that information as long as they’re getting something of value in return. And that’s true with email marketing too, no one likes spam, no one likes getting spam, especially on the phone as a text message. So, that is something that you definitely want to not do, and we don’t allow it on our platform. But if someone’s opting in and, like we were kind of going back to those thought-leader ideas, if they want that information, if they’re hungry for that information, there’s really no better way to give it to them than through their phone and through SMS text messages, because it’s immediate.

It goes straight to their phone, more often than not, they appreciate that information because they’ve opted in and they’re hungry for that information. So, I that’s a big part of it. The other thing is that, people just text more in general. They text their friend down the street, they text their mom, it’s just texting has become another way that we do a lot of communication. A lot of people just don’t like picking up the phone and calling anymore and so, they’d rather send that text. So, I think it’s just become much more ubiquitous in how we communicate with other people and then that’s just going to be a natural extension to, you know what, I don’t want to call that business, I don’t want to send them an email, I want to send them a text message and be able to get an answer right away.

And that’s where we’re seeing a lot more of that conversational aspect with businesses coming into play with SMS. Where the consumer is just much more engaged in that medium and much more willing to participate with giving their phone number out and knowing that they can get that information from that business they want to. And frankly, there’s a lot of safeguards in there too. At any time, they can reply, stop and it’s just like the unsubscribe button in your email, and those messages should, should stop from whoever the provider is of that information. So, I think that education is starting to get there, that they can sign up with this with relatively low risk and get out of those messages if they want to.

Taylorr: Wow. That’s awesome. 

Austin: Yeah. Well, the numbers reflect that too. Before the show started, we were talking a little bit about that. Can you reference some of those measurements of, you know, text message, success rates versus emails, success rates?

Sam: Yeah, absolutely. It really is the completely different, medium than email so I kind of go back to, it was a few episodes ago where you had Dave Reed on and he was talking about radio transitions to TV and they had all the people just kind of standing around that microphone, doing a radio show, just being filmed while doing it. And that’s kind of where people, when they first started with text messaging, that’s what they thought they should be doing is, well we’re sending out in emails, let’s send out the exact same thing in a text message. And it really is a different medium. And the few things that I point to are, first of all, the open rate is astounding. There’s a 90% open rates. So, this is something that cuts right through the noise, it goes right to people’s phones, they see it, most people are opening those messages within three minutes of receiving it so it’s nearly instantaneous. 

And when you compare that to an email marketing, it might be a few days before that email…and again, if you’re getting a 30% open rate on your email campaign, that’s a good day. And so, the idea that you can send this message out and it goes straight to those individuals and they’re going to see it, that’s a huge plus. Some of the other things to keep in mind about the differences. There is a cost that’s associated with SMS. So, every message that gets sent out on a platform is probably going to have a cost associated with it, whereas with email, you can send out 10,000 messages and it’s the same price as if you’re sending out one message. Where at scale SMS is going to add up, but that’s where it kind of comes into play with that open rates and that immediate eyeballs that kind of comes into play. And so, when I talk about the strategy a little bit, I always like to say, you want to send SMS when you have something that the consumer or your audience can take an action on. So, you’re asking them to sign up for an event or, register for a course or, hey, here’s a new offering that I have on my website, here’s a link to go to a directly. So, something that customer can take an action on and actually drive revenue for you. That’s, what’s going to provide the ROI to make sense for the text message cost.

Taylorr: Yeah. It also seems to be a really effective tool for after somebody buys something from you as well, to keep them engaged with your offering and your product and to potentially upsell them too.

Sam: Absolutely, yeah. Again, it kind of comes down to what is your brand offering and how do you follow up with those individuals. And again, if you’re providing value at every piece of that journey, then they’re going to welcome those messages, especially if it’s something like, hey, we know that you purchased, you know, course X, we also have this other course that’s similar, but a little bit different that you might be interested in. They might not have seen that on your website, or they might not even know that you had that at all as far as an offering. And so, to give that information to them and have that be a really low barrier to entry makes it really nice for you, because again, they’re going appreciate that information as long as it’s valuable to them.

Austin: Yeah, definitely. So, I’m curious I know that on your website, you actually call out thought leaders and professional speakers to be using Textiful. What are some of the creative ways that you’ve seen professional speakers and thought leaders use an SMS opt in tool like Textiful?

Sam: Well, I think it’s about thinking about the whole journey because obviously we make it really easy to capture email addresses, but it’s not like stamp collecting. It’s not about getting all the emails that you can, that’s not the goal here. The ultimate goal is to provide that information to those individuals that they care about. And really, I would prefer that people have a smaller list that’s more targeted, of people that are more engaged, their VIP audience so to speak, than just have tens of thousands of people on their lists that don’t really buy into the messaging. So, what I’ve seen that people that have the most success is when they kind of think of that entire journey and know that this is kind of the starting point of your interaction with the audience. To go and give that talk, that’s not the end of it. 

Gone are the days, it still exists, but more often than not, you’re not going to just show up, give your keynote, get a check, go home. So, it’s having that constant engagement with that audience and being able to engage with them later on, and text message is a great way to do that in the sense that you can use something like Texiful to capture their email address, start them on that campaign, as far as your drip campaigns of here’s some emails topics that relate to the talk that you heard about, you can do the same thing with text messaging. But it’s also a way that you can ask to actually have conversational messages with your audience, depending on the platform that you’re using, customers could actually text into a dedicated number that comes right into your inbox and you can actually talk and have conversations with people just as if you’re texting on them on the phone. They’re texting on their phone, but you get it in like an inbox. And you’re applying to those messages just like you would an email, but it gets converted back to a text message. So, the people that are having the most success are really thinking about not just the day of their talk, but how they’re going to be engaging with that audience for the weeks and months to come.

Austin: Have you noticed that there have been any differences or improvements or changes that people need to make in their strategy with virtual as opposed to the live events?

Sam: Yeah. I think we’re all still getting used to that virtual aspect. But the virtual has the natural advantage of that chat where you can have some of that conversation in those chats, but again, that’s more of what what’s happening that day or during that talk. And so, being able to move that conversation outside of that zoom or whatever platform is being used and being able to connect with that audience later on is still going to be a goal, whether it’s in-person or virtual. So, I think that’s important to keep in mind. Yeah, it’s kind of a challenge, it’s one of those things where the irony is the tools that work. Because we have podcasters that are using this platform, and so it doesn’t even have to be a live audience to make this kind of stuff effective, it’s just a matter of giving that audience the opportunity to communicate with you after the event, I guess.

Austin: Yeah.

Taylorr: That makes a lot of sense. And quite honestly, even with some of the clients that we work with that we’ve helped coach to implement Textiful or another opt-in service is the value proposition for your keynote and the problems that you solve go through the roof. Because everybody kind of… I think every event planner battles the same thing that you experienced Sam, where it’s like, well, if it’s 11 o’clock and I’m giving my session, and now let’s add in the whole virtual component, I’m thinking about lunch, I’m thinking about when the next virtual session is over, I might be looking forward to another session that I might have to partake in even though that content that you’re receiving from that keynote speaker, from that speaker at 11:00 AM is incredibly valuable. It gives you an opportunity to connect with that audience afterwards and extend your value proposition to the event organizers and the people that are putting on the event or hiring you or whatever it may be to give them the practical takeaways and their attention after that event actually happens. So, I think it’s just an incredible opportunity right now. Live, virtual, podcast, or otherwise to be using SMS to talk to all of your customers. One of the things that kind of pops up occasionally when we’re coaching on SMS opt-in and marketing and so on is, they have a reservation that SMS might still be a bit too intrusive. Is there any research or findings from your end that indicate otherwise?

Sam: Yeah, I think it always comes down to, you have to look at this in the context of your brand in the sense that you have to know what kind of messaging you’re sending. You have to know who you’re sending those messages to. If you’re sending messages to that audience that is just absolutely craving every interaction from you, then it’s really hard to go over the line when it comes to text messaging. If you look at some of the national brands especially in the restaurant industry, they’re sending at least one message a week, just 52 messages every year, if not two or three messages a week, and I think consumers are kind of used to that. Again, they have the ability to opt out whenever they want. If it gets too much for them, they can get out of there. And so, I kind of equate it to that email marketing as well. And so, people are going opt out of your email lists, they’re going to opt out of your texting lists and that’s okay, because you want that list to be as precise as possible. A from a cost perspective, you don’t want to be sending messages that cost you money to people that just don’t care.

Austin: That’s right.

Sam: So that’s a big piece of it. And so, again, I would rather have a much smaller list of highly engaged individuals. But then as far as how often you send it, it’s kind of feeling out the audience. That message that you’re about to send out, does it provide real value? If you’re just sending a message out that says, hey, how are you today? It doesn’t really do much for them, then they’re going to be getting more frustrated with it. But if you’re providing actual value and giving that information to them, or again, whether it’s an offer, or driving them to your latest podcast and new information and new blog posts, something like that, if they can take action on it and they see value in it, they’re not going to be overwhelmed by it.

Austin: That’s great advice. I’m curious along that line, I get that people have their own individual power to unsubscribe and everything. Is there a concern at all for like compliance reasons when it comes to text messages is like, I’d referenced the GDPR in Europe as an example. Really strict rules about how email marketing works and what data you can collect and so on. I know this isn’t a conversation that… you’ve probably had enough honestly, but is there anything that is important in that regard to know about when you’re doing text message marketing?

Sam: Yeah, absolutely. There’s some standard messaging that needs to be disclosed, whether you are doing an advertisement or when the person first enrolls, we handle all of that on our platform, but most text message platforms will handle that for you or provide some sort of compliance things in order to make sure that…the biggest thing is don’t send text messages to people that haven’t opted in. That’s the number one big thing. As far as kind of the more nuanced compliance rules, GDPR, Textiful only works in the US so we’re kind of blessed that we’re only dealing with US, but again, with California, they’re getting very close to those GDPR rules with their laws too so, I think that’s just going to be the standard moving forward. And it’s something that we’re building in into our platform and it’s hopefully it’s one of those things that the everyday person using a platform doesn’t have to know those rules, that its just built into the platform and it takes care of it for them. But I think the number one thing that you can think of if you’re going to be a user of one of those services is, you’re not sending messages to people that have an opted in, and the service has a way for them to opt out if they want to get out of it. So those are the big things.

Austin: Yeah, it’s simple. I like it. 

Taylorr: Yeah. That’s nice that you’re able to take care of that, the low barrier of entry for people to get started. And on that note what would be your advice for speakers looking to start with SMS marketing? How can they get going without it being this kind of complicated process that they have to dream up first?

Sam: Yeah. I think the best way to start is to actually just growing that text list, is just getting comfortable asking people for their phone number and whether that’s on your website, where you have people signing up for the text list, whether it’s using a service like Textiful where you can capture both their email address and enroll them into a text list and you can text them later. It’s realizing that that’s going to be one of those things, it’s going to be a form of communication that’s going to become important in the next five to 10 years. So, start growing that list now, whether you should leverage that right now, that’s okay. It’s okay if you don’t. But I have a lot of clients that come to me and they’re like, we have this huge email list, it’s tens of thousands of people. Can we start texting them? And I’m like, well, have you gotten permission from them? No. Sorry, you can’t….

Taylorr: That answers that question.

Sam: And so, that’s the challenge. And so, it’s just like when email marketing was starting, you have to grow that list first and it takes time, but there’s different mechanisms that you can use to kind of grow that and accelerate that. One of them is just being able to provide quality content to people via SMS and explaining that, hey, if you send it for my text list, here’s what you’re going to get. Here’s kind of the exclusive things that you’re going to get from me. And it doesn’t have to be a monetary discount or anything like that. It could just be, I only send out this piece of information to people that follow me on texts. So, I really view this as your VIP of VIP audience members. And so, once you kind of get into that mindset, it becomes a lot clearer how you might leverage it down the line.

Taylorr: Yeah. I like that idea of it being kind of this exclusive place to get content so that it changes the entry point for your audience. That’s…

Sam: Right.

Taylorr: A good rule of thumb. Also, I just love the advice to just start simple. Just start getting comfortable asking for their numbers that’s going allow you to ideate how to reach out to them later on. But I think you’re dead on about the projections of this being five to 10 years out, this may be the primary way that we’re communicating with people. Because as a marketing professional myself, and as a coach Austin and I, we see this all the time, but people are looking for more of a conversation and more of an interaction that goes deeper than the transactional emails that we’re all used to receiving. And I think this is the perfect vehicle for that.

Sam: I agree. And if I can just kind of walk you through the typical journey that I see of a Textiful customer, especially from the speaker perspective…

Taylorr: Yeah.

Sam: Usually what they do is they come to me and be like, I want to grow my email while I’m talking. Great, we do that. So, they start off, they grab a keyword, they customize their message, they capture an email address. Maybe they capture a first name as well, so they can do some personalization later on, and they have that set up and they’re like, this is awesome, this is great. Wait, can I sync this information directly over to Zoho or MailChimp or whatever I’m using for it to capture to use my email marketing? I’m like, yeah, you can, we have all these integrations. So, then they set that up and they’re like, great, okay, my email list is automatically building. 

And then they get to the point where they’re like, wait, what if I automatically send an email to people that [inaudible 27:18] up while I’m talking? Yeah, you can use that. You can use whatever email marketing platform you have, we have a little a mechanism to deal with in Textiful, and so now they’re getting people signed up for their email list and they’re sending an automatic email to them one minute after they sign up. And so, that’s just automatic. And then they’re like, whoa, I already have their phone number, can I send out a mass text message to them? Yes, you can. And so, there’s this progression where you start to see how to make this more automatic, how to make it more automated, how to make it more engaging with the individual.

And then they take it to the third level, which is I’ve been blasting out text messages to my people that really like to hear it. Now, I want to have individual one-to-one conversations with them with a particular individual or someone, now I’m publishing my dedicated texting number and people can text in at any time and I reply to them just like they would with an email. So, its kind of is this progression of dipping the toe in the water of SMS first, it’s another way, it’s a mechanism to get that email address, to realizing that it could be a very powerful tool and another way to communicate with your audience.

Taylorr: Oh, man, that is an awesome progression. Thanks for making that simple for all of our listeners, Sam. And if you just listen to this portion of the recording and breeze through it, definitely go listen to that again, if you’re currently using SMS opt-in or you’re still considering it because that progression is the exact same progression that we see with our clients at Speaker Flow. And we talk about this a lot, I feel like it’s always a recurring theme on our podcast, but it’s kind of that iterative thing. You just start doing something, you get better at it, you move on to the next thing and eventually you’re able to build out these systems that are able to sustain and help you make more money. So, thanks for sharing all that, Sam.

Sam: Absolutely. 

Taylorr: As you know, we’re all about creating value for our audience, that’s literally why we had you the show. So, what are some of the things that you’re working on right now that our listeners can benefit from?

Sam: Yeah. Well, one of the new things that we’re working on, it’s not released yet, but I’m really excited about this is taking that idea of automation and ramping it up a level. So currently with Textiful, you can program your own interaction where you’re capturing that email address, you’re capturing that name, really you can capture any kind of information that you want from the audience, but it’s kind of a linear progression. So, it’s get this piece of information, then ask another piece of information, and then you sync that over to your email marketing platform. And that’s fantastic. Most people that’s all that they need. But we’re seeing a lot of people, they want to be a little bit more creative with those messages, where they might be asking a particular question and want to change the response the system gives to their audience based upon what they answer. One of the easiest ways to digest that is, let’s say you have an audience that half is speaking English and half are Spanish speakers. 

You can have your initial question, what’s your preferred language. And they reply A or B and then from there, all of the Spanish speakers or people that have answered Spanish as their preferred language, all of their messaging is in Spanish. And then all the other messaging is in English and takes them through that process of capture that email address and capturing that name. So, really customizing the experience to the audience is going to be key. So, we’re building a whole workflow tool that will allow you to kind of customize those experiences based upon information that’s supplied by the audience or outside factors. Where this could go is pretty crazy. If someone visited a particular page on your website, they get message A versus someone else that hasn’t, they get message B. So, there’s a lot of different directions that you can take it and we’re really excited about launching that sometime. I don’t know exactly when but it’s…

Taylorr: Fingers crossed. I’m excited it.

Sam: Yeah. 

Austin: That’s the big thing. Yeah. 

Sam: So, that’s something that we’re excited about as far as value right now today. I would love to see people, try out Textiful, you guys have a link directly on your website to sign up and that’s the greatest way to start. It integrates seamlessly with Speaker Flow, actually before this, we were actually talking about different ways that we can improve that integration. And so, it’s something that’s continually growing continually becoming better. So, definitely if you’re in the Speaker Flow program already, absolutely check it out because it’s just a super easy way to grow your email list and have it just go straight into your CRM.

Taylorr: Well, you heard it right from the source folks. If you are a current Speaker Flow CRM customer, and you don’t have the text to full integration yet, you can find that link below. And even if you’re using another CRM, the link still works, so check out Textiful anyway, get your stuff automated and sent over there. And, if you found this show valuable, don’t forget to subscribe, don’t forget to rate it. And if you want more awesome resources like this, go to speakerflow.com/resources.

Thank you so much for chiming in. I just wanted to take a second to thank our sponsor Auxbus. Auxbus is the all-in-one suite of tools you need to run your podcast. And it’s actually what we run here at Speaker Flow for Technically Speaking. It makes planning podcast simple; it makes recording podcasts simple; it even makes publishing podcasts to the masses. Simple and quite honestly, Technically Speaking, wouldn’t be up as soon as is without Auxbus. Thank you so much Auxbus. And if you are interested in checking Auxbus out, whether you’re starting a podcast or you have one currently, get our special offer auxbus.com/speaker flow, or click the link below in our show notes.

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