S. 2 Ep. 37 – How To Create A Podcast That Lands In The Top 1% Of Shows

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Cece Payne

Marketing Coordinator at SpeakerFlow - Follow us on social media to stay in the flow!

Cece Payne

Marketing Coordinator at SpeakerFlow - Follow us on social media to stay in the flow!
Technically Speaking S 2 Ep 37 - How To Create A Podcast That Lands In The Top 1 Percent Of Shows with SpeakerFlow and Roy Coughlan

In today’s episode, by popular request, we’re learning about what it takes to create and produce a podcast that lands in the top 1% of shows – The answer might surprise you.

To help us understand this, we’re joined by Roy Coughlan. Roy is a podcast coach based out of Poland and runs five – yes FIVE – different podcasts, four of which are in the top 1% (the 5th is pacing for it).

So, what does it take to do that? What type of production do you need? Does it need to the complex processes so many podcasters use?

All of these questions and more are answered in today’s show.

If you’re curious about running your own podcast, this is the episode for you.

Watch the Podcast 👀

Listen to the Podcast 🎤

Show Notes 📓

✅ Learn more about Roy, his coaching, and all of his shows here: https://bio.link/podcaster

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don’t forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Read the Transcription 🤓

Taylorr: Welcome to another episode of Technically Speaking; we’re your hosts, Taylorr and Austin, and in today’s episode, by popular request, we are talking about how to run and produce a podcast that lands in the top 1% of shows. Now, what does that process look like? Is it difficult? Do you need it to be some complex process? Is there some secret sauce to getting in the top 1%? Do you have to run ads? The answer will surprise you about how to get a show in the top 1%. 

We even have a little bit of taste of this here at Technically Speaking, but we’re not the experts here, of course, and so we brought on one, his name is Roy Coughlan, and he’s a podcast coach based out of Poland who runs five. Yes, five, different podcasts. Now, look, I’m just going to speak personally here for a second. We’re running one show here at Speaker Flow, I cannot fathom running five of them, and for those of you who are listening or watching this, and you tried to run your own show, I think you can imagine how much it really takes to run five different shows. Four of which are in the top 1% and the fifth is pacing for it. 

Now, Roy is a master of his craft and has been doing this for a long time and shares with us what it takes to truly get a podcast in the top 1% of shows, and, as I said, at the beginning, the answer really surprised us. So, let’s go ahead and dive in, as always, I hope you like this episode, don’t forget to rate it, like it, and subscribe to it and, as always, stick around until the end for some awesome resources. We’ll see you in there.

Austin: Sweet. We are live. Roy, welcome to the show. So, good to have you.

Roy: Thank you for having me on.

Austin: Oh, yeah, man, it’s our honor. So, we’re going to talk about podcasting today. Everybody, stay tuned. It’s going to be absolutely amazing. One of the shows that you run, if I’m not mistaken, is how to learn Polish. Is that right?

Roy: That’s correct. Yeah.

Austin: Okay.

Roy: Polish podcast. Yeah.

Austin: Can you teach us something in Polish?

Roy: Dzień dobry is good day.

Austin: Dzień dobry.

Taylorr: Dzień dobry.

Roy: Dzień dobry. Yeah.

Austin: Dzień dobry. Look at me, people, fluent in Polish already.

Taylorr: We’re learning Polish. Check out the show if you want to learn Polish.

Austin: Yeah, that’s right. Now, we’re really excited to have you on, and something that struck me when I was reading about you on the internet. Is that you’re a full-time podcaster, is that right?

Roy: Well, I kind of class myself as a serial entrepreneur, and I was involved with a lot of businesses and then kind of started one and then another and another. So, I still have a few other things going, but, yeah, the majority of my time now is kind of involved in podcasting.

Austin: So, how did it come to that? What led you into the podcasting realm in the first place?

Roy: Well, what happened is, I was doing a lot of real estate, and basically when the crash happened, I was doing well, but my other investors weren’t, and I kind of covered from thinking things would get right, but they didn’t. So, everything came crumbling down and I lost everything, house, houses, buildings, the whole lot. And through that, I had to go through courts, everything, and I realized there’s so much corruption going on. I could see the bailiffs were bribing people so they could buy it themselves and there was an unbelievable amount of corruption in courts and everything. 

And I went to an event, which was, What’s Your Quest. And I said, I need to actually help people with this, because a lot of people throw in the towel when they go through a bankruptcy or deal with bailiffs or anything like that. It’s like, the corruption is so deep, you wouldn’t believe. And when I was there, there were two speakers that were amazing, and I hated public speaking. I was competent when I was doing the job; I was working in construction in Ireland. And, basically, when I go around the table to talk, I sounded like Mr. Bean, my voice just went, I just couldn’t, and I realized I need to improve public speaking if I’m going to be trying to make a mission here to get out. 

So, when I came back, I joined Toastmasters, then joined another club, then I formed another one, International Entrepreneurs. I opened my comedy, I did a TEDx open mic, I entered competitions, I got into the final five countries; so, I went from one extreme to the other. And when I was at another event, there were guys just doing kind of workshops. And one of them was starting a podcast, I never even thought about it. And this was in the summer of 2018. And I just said, this is a great way for me to get my message out. 

So, because I had experience in speaking, and I knew lots of people in that area, that was the first one I’d done, The Speaking podcast, so that was November 2018. And then I had another one, meditation; so I used to listen to meditation, it’s how I kind of got over everything, because when I lost everything, I was dumb, it did affect me, it was hard. And I started listening to guided meditation and all different meditations and then it would disappear or else they started charging you, and when you lose everything, you’re kind of watching the penny, so it annoyed me. And I said, I want to actually try to get meditation for people that doesn’t disappear. 

And because I knew people around the world had done that, that was the next one. So, the meditation podcast and it was mainly to get the meditation rather than conversations, but as it turned out, I get a load of meditations, but sometimes the guests will come on, talk so the listeners will get to know them, and then they’ll send me meditations. So, the sound meditation, there are all different types, and that’s done very well, that’s in the top half percent. 

Next one I think was the Polish one, so you mentioned that. I’m not fluent in Polish, but I’m okay, I can have a conversation with somebody that doesn’t speak Polish, but what happened is, I was trying everything, I was doing Rosetta Stone, listening to CDs in the car, just trying, I said, maybe a podcast. Because I had done a small bit of learning Spanish on a podcast and it’s a lovely way to learn a language. And the ones that I found were scripted, which I don’t like scripted podcasts, and perhaps you’re the same, you know when it’s a scripted podcast. And the other ones I found were just in Polish. 

So, I was like, I can’t learn a language without knowing what it’s about. And so, my teacher, who became my wife, we got divorced, but have a very good relationship. And, basically, I said, let’s do a podcast, and it was kind of just thinking, never planned for this to be kind of long-term, so what I did is, I just set up the [story pad – 6:50] and took a picture and then created a flimsy logo and used that. And it’s kind of advice I give people now that go away and get a professional picture and do your logo properly, because I was in number one and I loaded a chat and my screenshots are all, of that terrible picture. 

Whereas, now I have, I don’t know, did you get to see it, but now it’s a decent logo, so I’ve evolved. Probably yourselves are the same, and now as you go along, you kind of learn different things, get different cameras, get different lighting, you have the LED lighting there and you just kind of grow as you go along. So, the next podcast then was called The Awakening and that was kind of the real thing, so with this exposure, I wrote a book, I said, I’d print it first and get it out to, I printed 20 copies without doing the ISBN, just to get feedback.

And 10 people said, you’d be whacked for exposing this stuff. And I was like, Hmm. And I didn’t really care. But then my mom said, look, you have your child, so I knew I had to hold back on that. But with what’s happened in the last few years, there are so much more people that are awake to what’s going on, so the awakening then kind of was the next one. And I’ve had amazing guests, I’ve had Mikki Willis, David Icke, Sherri Tenpenny, a load, and we do a live show, as well, with other podcasters, Tuesdays and Thursdays. And that’s a great experience, as well, because you get to talk to international speakers and a load of them come back, which means that they’re actually enjoying it. And the final one is the crypto podcast. 

So, with that, I knew there was so much corruption going on in crypto, as well, but I didn’t want to kind of make The Awakening talk about that. So, I said, all right, I’ll create the crypto podcast. And I organized 10 different interviews before I kind of did the launch. And so, I launched it in July of last year and did a few, and I got led on by six of them, because I was working on a few different businesses, I just didn’t have the energy to be reaching out to people. And I got into the top 5% already and I kept it up, which was amazing, and came back out and nothing. 

So, then I said, okay, I need to get this going again, because I’m really interested in it, with NFTs and everything, because one of the businesses that I’m doing is connected with that. So, now I started reaching out to people and I got a hundred percent hit rate on the people coming on my show, so when I write to them, they all accept it, which is kind of unusual, because I’m getting different figures, sometimes people say it’s 10%, some will say 20, how can you prove it? But I got a hundred percent, so anyone I reached out to they’ve all accepted to come on the show.

Austin: Wow.

Taylorr: Wow, man. I don’t know how you keep it all straight, first off, running one show is difficult enough, but this is five or six now, Roy? What’s the total?

Roy: Five.

Taylorr: Five.

Roy: Yeah.

Taylorr: Do you have a sixth one in the future or are you going to leave it at five for a while?

Roy: I know that I have kind of thoughts of one that would work.

Taylorr: Of course, you do, naturally. Yeah.

Roy: But I know that the time, it would probably be a case of stepping away from one, because it is a lot of time, and I don’t just turn up. I spend at least an hour kind of researching the person. So, I have the checklist, you’ve been on my show, so you know the kind of checklist that I have, and I know sometimes people are on a platform and you can see their thing, but by having the checklist, you get a different answer. 

They write something or they’ll put pictures, so, for example, I say, for the speaking podcasts, give me something funny as well, and sometimes people will give a picture and that can get a lot of attention. Obviously, for The Awakening, I wouldn’t be asking that, because that’s the kind of serious topic podcast, but just by doing that actually makes a good connection with people.

Taylorr: Wow. Yeah, that’s cool. So, I have two questions in the form of the way you run your show. So, the first is, can you paint a picture of what it takes to launch a podcast? Because you’ve launched five of them at this point. What’s your process for starting a new one and then launching the show?

Roy: Well, because of what I’ve done, and I’ve taken a load of people through the process, I’ve now set up for coaching, so I’ve done all the recording, so it’s about to go live, the website’s up, but there are a few little tweaks to be done. And the webinar will cover a load of stuff, because I’m kind of conscious that there are different budgets around the place as well. So, some people, they don’t have the money, and so I don’t want it to be, I want everybody to be able to actually have access to it, but, obviously, the different levels. 

So, the first thing is, kind of, well, what’s your niche, and what skillset you have, because some people, I’d love to do a podcast, but I don’t know what to do. So, you kind of tell them, okay, make a line, what skillsets have you got? What kind of things do you like? And you can kind of just do cross elimination with that. Then you look at the different themes and just by saying, okay, there’s comedy, there’s history, there’s government, there is a load of different ones, there are something like 19. 

So, then you can kind of choose that, and I also say, what’s your why? And I think that’s kind of very important, because a lot of people, I want to be a podcaster, because they think they’re going to be like Joe Rogan, they’ll get a hundred million. Have you been offered a hundred million? Because I haven’t, I’m still waiting for that check to come in the door.

Austin: I wouldn’t turn that check down, but.

Roy: No, exactly. So, you have to be kind of, don’t go into it for the money, it’s more go in for the mission. If there’s something you’re passionate about, if it’s a hobby, or if it’s something that, even if it’s gardening, saying, you understand it and you want to tell people about it or coaching or whatever it is. But when you’re passionate, it’s not a job then; I spend a load of time doing this, but I love it, I thoroughly enjoy it, and I think no matter what you’re doing in life when you get up in the morning, do you cringe or on a Sunday, do you go, oh, the week is coming. 

For me, I get a load of my work done on Sunday. When you love what you’re doing, it’s not work, it just becomes part of your life. So, yeah, I would think that’s very important. As I mentioned, the logo, so then you kind of get your logo kind of sorted and maybe a website, like this one place, [Inaudible – 12:53] page, is good for websites, it’s about 140, 150 bucks, but you get a very decent webpage with that. And you can get free ones, obviously, with Anchor and the Podbean one is I pay, and I find that very good as well, because I’m not sure which one you’re using, but with sharing stuff on the Podbean, there is a load of social media shares. 

So, even recently now, they kind of told Samsung, so you can share to that, and it’s done automatically, so when I release an episode, it just goes out to a lot of different places. And normally we’d have it that it’s going to Google, Apple, and Spotify, but when it has a few additional ones, does it help? It’s doing well, it’s knowing the 1%, it was in the half percent as well, the Polish one, so I think it definitely helped me. Regarding platforms, I’ve looked at it so much, I’ve done Anchor at the start because it was free and I thought, okay, this grand, and as I was in it, then Spotify bought them. 

So, does that have a competitive advantage? Perhaps. They’re not going to come up and say that, but after somebody else on some other platform and you’re there and they’re going to show them both, I would assume that they’d put yours ahead of the other one, I could be wrong. But then again, buyer beware, a friend of mine, who I do a lot of calls together, he was on Anchor, and they just removed him and they wouldn’t respond to his thing, he’d get on, he’d be on chat and they’d talk away and then, eventually, they’d just the chat. 

So, he has never got his podcast back, because, yeah, we’re aware, the RSS Feed, which is your kind of unique code, all you have to do is transfer it and everything is gone. And so, I was kind of like, do I change it, when I saw that, and I don’t know, because we had a lot of the similar guests, we talk about a lot of different things, and they didn’t tell him what the reason was.

Austin: Wow. That sounds frustrating.

Roy: Exactly.

Taylorr: You have to do your research.

Roy: You don’t want that to happen. So, what I say with the platforms is, I’m not going to tell someone, go Podbean, go Anchor, Buzzfeed is one, and when I was researching, they’d say, oh, you get free, but it’s free for two hours, and then after 90 days it’s deleted. So, you have to really look at the fine print with a lot of these things and it’s like buying a car. Which car are you going to buy? Which car do you prefer? If you do the research yourself, you look at all the advantages, look at the costing, some of them are charging it per download and others is just a set fee; so it’s depending on your budget as well and what kind of support they have. 

So, regarding the platform, that’s what I’d kind of say. Regarding editing, I use Audacity, so I use it on a PC. And to be honest, what I did is, I hired a guy, an engineer to come in, tell me how to do it. Am I doing it the best way possible? I don’t know, he showed me what to do and I’ve been copying it for four years. I think this sounds grand, so, I replicate that, and I show that in the course as well. So, basically, when somebody’s trying to learn how to edit, I am not computer literate, for me to do that, but now it’s simple. And it’s just a case of highlighting, deleting, there are pause fillers, if there’s a long or if you’re inserting, it is very easy to navigate, and so Audacity is very good. 

And then I record on zoom, so most of my calls are online and I use convert online, I think it’s called, or online dash convert. So, that converts the file to a web file, and then when I save it, then I save it as MP3 when it’s ready.

Taylorr: You’ve done this multiple times.

Roy: And another thing I tell people is, when I was starting off, I had a checklist of things to be aware of, I don’t need to do that now, but for someone starting off, like the doorbell, put a sign at the door, I was taking out the batteries and, in the end, the doorbell wasn’t working. So, I said, I can’t be doing this all the time because there was no on/off switch on the doorbell, so now I put a sign up on the window. Can there be a disturbance? It’s happened twice in 700 episodes, so it’s not too bad, but if it does; I normally tell people, look, if something happens, it’s good. 

Obviously, when it’s live air, it’s a different situation, and I’ve had live as well, when it happened once. But these things happen. When I’m telling the guests, I say, look, if something happens, don’t worry, I’ll timestamp it, I’ll pause it, because the currier could call to them or whatever. Know not to beat yourself up and not kind of get frustrated, because at the end of the day, you want to remain calm and just kind of enjoy what you’re doing.

Austin: That’s good advice.

Roy: Other things like a fan, if you have a fan, make it turn off. I see you with your earphones, I always wear the earphones, because you will pick up on anything; there are plenty of times, and I tell people, take control because sometimes you might have a really famous guest or whatever, it doesn’t matter. If you know that there’s noise in the background, tell them, I’ve stopped the interview on numerous occasions and said, sorry, look, there’s binging in the background and everything, that’s going to be a nightmare to edit; so, make sure, it’s your show; you take control and don’t let people. 

And what I was doing to stop people from doing that is, oh, I must just check, did my Discord go on and just check the telegram? Because even if you say it to them, it’s when you do that, then they’ll kind of start moving around and doing it, so for the sake, you just saying that it really helps that you won’t have that, and the same with the phone. I had an interview with somebody when they were there and they put the phone on vibrate and it’s on the table and you hear, rrr. So, even things like that, but you’ve learned these things and if I go back and listen to the first episode, I’ll cringe, I kind of, phew.

Taylor: Austin and I joke about that all of the time on our show. We’re just like, don’t go listen to the first episode.

Roy: What happened is my mother, because I’m in Poland, my mam is in Ireland, so she was saying, you’re talking too fast, it’s terrible, there’s no way they’ll understand you. And I know, being Irish, we do tend to talk a bit faster, but I was, and I kept listening. I was asking other people, it turned out that she had the speed on by two.

Austin: Take it with a grain of salt, I suppose.

Taylorr: Yeah.

Roy: But it’s getting feedback as well.

Austin: I want to zoom out for just a second here, because you’ve covered so many amazing little golden nuggets, but, so for the listeners, I think what I just heard and confirm with this with me, if this is true, Roy. This whole process really needs to start with the why, the reason that you actually want to do this, because the passion is going to fuel the consistency of the podcast, I expect; we’ve experienced that at least. And then you just talked about a bunch of logistics, you, obviously, have to have the content down, probably do some branding, like a logo, you have to pick a platform, you have to have a plan in place to do some editing. 

So, these are the logistical components, but I kind of heard these two major segments; understand why you want to be doing this and then sort out the logistics of doing the thing and expect some trial and error and iteration along the way. So, did I summarize that okay?

Roy: Exactly. Yeah. You’re doing a beautiful job, actually.

Austin: No, thanks. You’re going to make me blush.

Taylorr: Blushing over there.

Austin: So, if somebody has found their why, they know they want to do it, they’re starting to work out the logistics. I think a lot of people have this question that bounces around in the back of their head like, ah, well, everybody has a podcast. So, you’ve started five of them, your perspective is going to be helpful here, is it still relevant to start a new podcast in 2022?

Roy: Absolutely. And the thing is, according to Listen Notes, there are something like 2.8 or 2.9 million podcasts. There are so many people, they’ll start, they’ll do three shows, or they’ll do 10 shows and they’ll throw in the towel, because they expect the sponsors to come running at them with a big checkbook and that’s not how it works. So, if you go in with the right mindset, it’s a slow game and eventually, it’ll start working its way out. And, for example, I encourage people if you have a business or whatever to be promoting yourself, don’t be thinking about, because that way, whether you have a book or whatever you’re doing, by actually letting people know who you are and if they like your style, they’d be checking out anyway. 

So, that’s the better way than getting monetization because, yeah, the figures for actually making money; when you get a sponsor, it can be 10 bucks to 40 bucks and depending on front mid-roll or end-roll and then they’ll either want you to do the recording or they’ll send it to you. And when you’re starting off, your numbers aren’t going to be, unless you’re famous, because the reality is, it takes a while to grow the audience and regarding the marketing, because that’s the secret sauce, everyone’s saying, how’d you do it, how’d you do it, how’d you do it? They all want to know. And I think you’d want to know as well, don’t you?

Austin: Of course.

Roy: And my tip is, the best marketing that you can do is create a brilliant show. Because that will be your best marketing. Because those people.

Taylorr: People will talk about it.

Roy: They’ll do a lot of marketing, and they don’t prepare right. I’ve been on shows and people, before the recording, they go, what did we say we’re going to talk about again? You’ve done your homework, I can see that, and I do the same. You respect your guests coming on but loads of people don’t. So, I encourage people, if you’re going to do this, do it right. Spend an hour. I ask people on my sheet, what’s your best video? Because if I go onto your YouTube channel, you could have 400 videos, I could look at the worst 10. 

So, isn’t it better you, because you know what’s your best video, you’ll send me that, and you tell me about different things you want to talk about, then I have that. And then I’ll check the Twitter, I’ll check everything, I’ll spot something, and I’ll try to come up with different things and I don’t know, sometimes, I don’t know, does happen with you, where you kind of have a thought process of what way it’s going to go. And it just goes off on a tangent and if it does great, that’s how it is.

Taylorr: That’s how it goes.

Roy: Oh, no, I want to stick to this. And you just go with the flow and at the end of the day, the way I see it, you’re having a conversation and the audience is the fly on the wall and they’re listening in and if they enjoy it, I listen to podcasts and I kind of know what’s like, and one of the things, I don’t know what your thoughts on this one is. But I was doing intro music and stuff like that, and there’s one of the girls that I taught to do it and she’s a lovely introduction stuff. Then I stopped it, because it’s time-consuming. And with the Polish one, I had a beatboxer that was doing it and it sounded good, and nobody said anything, but once I removed it, I got so many comments. Thanks for removing it. 

If you look at say, Joe Rogan or the other ones I listen to. They have no intro and stuff like that, and I fall forward when there is a podcast I listen to. So, whether they’re talking about their sponsors or they’re just going welcome to the show with da, da, and the music, we all just speed it up. So, are we wasting our time putting it in? We think it sounds professional and welcome, here’s your host, you know? So, I’ve come to the conclusion to just put it out as it is.

Taylorr: Nice. Yeah. Well, I think one of the really cool things that you just said, especially, as Austin asked that question, immediately afterward, you, basically, touched on the fact that even though there are what, 2.8 million podcasts or something like that, right. A fraction of those are actually live, they’re not continuing on, they’re not recording new episodes; they stopped recording after episode 3 or 10. In fact, I remember when we started Speaker Flow; we got into some statistics just trying to, or the Technically Speaking podcast, about how many shows make it past episode 10. 

And I think it was something along the lines like, only 30% of podcasts will go beyond episode 10 or something ridiculous like that; I don’t know if that’s the actual stat, we can look it up. But the point being is, it seems if you’re just consistent, you work on polishing your show and making it awesome, bring on great guests. You iterate on your show, for example, removing your intro if you feel that’s causing you hang-ups; if you just stick with it long enough, you’ll probably end up with a show that does really well and gets you ranked into that top 10, 5, 1, half percent kind of mark. Did I hear you, right?

Roy: No. Absolutely. And another thing.

Taylorr: Is there anything else that goes into ranking a show in the top 1% or is it just consistency in having an awesome show?

Roy: Well, one thing that I think, because you’re saying consistency. There’s one podcast, I listen to Blind Boy, an Irish guy, very quirky, very popular, and every Wednesday morning I know it’s going to be there. So, with my Polish, usually the odd time I’ll have a little hiccup, it’s Monday and Wednesday, the other ones are [Inaudible – 25:41]. I just can’t, because, obviously, with so many going on and sometimes it’s a Sunday, I get time, but I know that it makes a massive difference when you’re consistent. 

So, I encourage the people that I bring through the system, if you’re going to do one a week, release it on a certain day, whether it’s a Monday or whatever day it is, just stick to it, then your fans become actually waiting for it, as opposed to just assume that they’ll be there. And one thing that I did after, I think, was two years with the speaking podcast, I kind of took a break. I said, I’ll take a month off or whatever, and it turned out to be a bit more, and your audience isn’t hanging around waiting for you. I had to grow it again. So, I tell people.

Taylorr: That’s right.

Roy: Look, don’t and some people take a month off or something like that, but if you’re doing that, let your audience know. Listen, we’re taking a month off, we’re going on holiday. But what I would actually recommend instead, is to have all the recordings done, because you can schedule it, it’s very easy on Podbean and the same on Anchor; you can actually have the recording there and have it scheduled for when it goes out and bang it’s out there and you don’t need to be worrying. Obviously, you wouldn’t be doing the same marketing that you’d normally do, but at least you’re not going to lose your audience.

Taylorr: Right.

Austin: Yeah. That’s good advice. With the technology that we have, it’s never been easier for us to be able to get our stuff out consistently; you don’t have to be there live and in the moment. Taylorr and I will go through fits where we’ll record three or four episodes in a day sometimes, because the next few weeks are really busy, and we need space. And so, anyway, I think that it’s easy to get overwhelmed thinking about the consistent time commitment it’s going to take in order to make a show happen, and I think that can stop some people. 

But what you said is important because you can batch things, you can use the technology that we have to make this process easier and make the whole outcome of having a show that works a lot, it’s a lower barrier of entry I think, than some people think that it has to be.

Roy: And I’ve often done say four shows as well, but sometimes people are booking on the calendar before it kind of relays, and they’ll be three in a row on the hour, and that’s tiring.

Taylorr: That’s heavy.

Roy: So, I have the homework done, but you still need to kind of, so I try to, and I’d encourage people to at least have an hour in-between, because you need to decompress from. And sometimes, I’m doing heavy stuff with The Awakening podcast and you’re going from heavy stuff and then into the speaking podcast and then back into another heavy one, and then, yeah, so I would say try to have a cushion in there.

Taylorr: Yeah. I think that’s true if you’re guesting on shows, I know a lot of our listeners, they might not even be running their own podcasts yet, or maybe they’re thinking about it, but I know the vast majority of our folks listening will want to appear or do appear regularly as guests. And with cool platforms like PodMatch out there or other platforms to connect people to be guesting, guesting is becoming really popular; it’s more accessible, I think, than having to do a bunch of outreach. And so, even if you’re guesting, it takes a lot out of you to be on a podcast, so just space those out because those days are heavy.

Roy: And that’s a business in itself as well, just to understand how to pitch. I have pitches where people just, they tried to BCC, but they CC’d it to a load of podcasters, and it’s like, not in a million years would I leave somebody like that to come on my show. There are people that genuinely listen to your show, and they’ll mention something and then there are others, they pretend to, but you know by the message. So, I kind of look at that and say, yeah, do they deserve to come on my show?

Taylorr: Right. No, that’s a great piece of advice. So, we’re getting close to our time, which is crazy, these things go by so fast; always blown away by that. So, somebody is starting a podcast, right, it’s their first one, they’re getting it off the ground. They have all of the logistics sorted, they’re recording their shows, maybe they already recorded, let’s say 10 of them. How do you think somebody goes about getting their first hundred subscribers to a show? What’s that path? Is it just consistency? Is it as simple as that or is there more to it?

Roy: I think to ask people, I remember for the speaking podcast, I was just going on, I was going to a Toastmaster meeting, did you listen to it yet? Did you listen to it? Just get a tick-knack, don’t be afraid. And another thing is, you’re asking to get in the [Inaudible – 29:51], the reviews definitely help. So, I constantly on the show say, hey, give me a five-star rating, a review, and a comment, because it definitely helps, because people see that. And then when I get a lovely review, because sometimes, you’ve, obviously, got reviews as well. Sometimes it’s like, wow, that’s beautiful, what they just wrote. 

And I take a screenshot of that and then post it onto different things as marketing, as well as giving the link, so people who haven’t been listening, they see someone’s comment, they go, well, I must check this out and you don’t know, they could be interested in that. And what I did at one stage, I wanted to get into the UK market, so I started reaching out to everybody I knew in the UK, and I said, Hey, give me a 5-star rating. And some of them came back and they were like, hey, I really like this, and they’re still listening to it. 

I sold a property at one stage, I was walking to the garage with the two guys, in the car park, and they were asking me what you’re doing, I started doing podcasts. I got the two of them to give me a 5-star review as I was walking with them, because I know it makes a difference and I’m helping then, more people get, it’s a free podcast, I’m not charging people to actually listen in, so the more people that can listen. So, by just getting friends to give you a 5-star rating, it’s not hurting them.

Austin: Wow. I love that.

Taylorr: Yeah. I think there’s just a massive lesson in that whole answer, Roy. It’s just asked, make it known and it will happen.

Roy: Nobody has ever refused me. Nobody has ever refused me.

Austin: Wow.

Taylorr: After 700 episodes, that’s saying something.

Austin: Yep.

Taylorr: For sure. Wow. Roy, what a tremendously valuable episode, thank you so much for coming on the show today. If folks want to learn more about you, your podcast coaching program, and all the other shows you do, what’s the best way for them to get in touch with you?

Roy: I’d say the best way is bio.link/podcaster, because I have all my social media, the five podcasts, the coaching, and everything else, and they’ll find everything there.

Taylorr: Aw, beautiful. Well, I’ll make sure that’s in the show notes. So, definitely go check Roy out and listen to all of the shows, especially if you want to learn some Polish, as Austin and I did today. But definitely check out his speaking show, we have a few clients that have been on that show as well, it’s a really great, great show, so go check that out. And, hey, if you like this episode, don’t forget to rate it, like it, subscribe to it, and if you want more awesome resources like this, go to speakerflow.com/resources.

Austin: Bye, everyone.

Roy: Thanks, lads.

Outro: Thanks for tuning in today. Check the show notes for more info and see you next time. Latah.

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