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Taylorr Payne

CEO & Co-Founder

Phew! Where to start… Before we dive in, it’s true that I have 2 R’s in my name (parents, huh?). 😜

K, now that that’s out of the way, I’m SpeakerFlow’s Chief Executive Officer, or CEO. I guide the company’s marketing strategy, technology products that we both develop and use in-house, and automate anything I possibly can to help alleviate the task load of our team.

Background

What most folks don’t know about me is that I went to Arizona State University to study electrochemistry. I found success there, started teaching my freshman year, and worked in a prestigious lab developing a fuel cell that could be mass-produced. 

What in the world does that have to do with SpeakerFlow? It taught me to work hard, how to think critically (of everything), and showed me the power of data and analysis.

After spending a few years there, I realized being a lab-rat really isn’t my cup of tea and knew that I wanted to eventually run my own business. However, my skillset was lacking tremendously. I knew I need to first, learn how to sell, and then learn how to market.

So, speed up aways and I meet Austin (one of the other co-founders of SpeakerFlow) in a sales job we were working. Together, we trained hundreds of salespeople from ground zero and opened up high-performing sales offices nationwide. Our teams were responsible for generating over $10M in revenue for our clients.

After reaching our potential at that company, I branched off into an ecommerce company seeking a Director of Sales. Little did I know (and little did they know), what they needed was actually a Director of Marketing. This led me down a path mastering the craft of inbound marketing and eventually turned the company around to $1.9M/year with a 40% profit margin with a team of 3.

At this point, I realized it’s time to branch out and do what I set out to do after leaving college – start my own business. I started building websites and running marketing campaigns for local businesses. This eventually led to a digital marketing agency that I started with Austin called TrafficCrafters.

Fast forward a bit and we were asked to partner with a company in the speaking industry to run marketing for professional speakers. We learned very quickly that no matter the volume of leads we generated, nothing worked unless the speaker had a bullet-proof sales process.

This led us down a path of analyzing the speaker market and trying to get a grip on what was missing. After many conversations, we realized it’s the systems that manage sales, marketing, and operations weren’t being supported. In essence, only a few speakers had a predictable and scalable business.

After this realization, we started SpeakerFlow. Originally as a 1:1 consulting company – helping speakers directly build their business system. Eventually, this led to creating technology, and of course, SpeakerFlow University.

I’ve learned a lot over the course of my career, but the #1 thing is you never really know where life is going to take you. I’m extremely grateful for our team, for quite literally stumbling into the speaking industry, and for being able to work with world-changers like you.

Outside of SpeakerFlow

Outside of SpeakerFlow, I’m a car enthusiast, musician (I can play more instruments than I can count), and hobby-developer. I love going on walks with my wife and two dogs, spending time up in northern Minnesota, fishing, hiking, and fighting mosquitos (kidding, but seriously there are SO many of them). On weekends, you’ll find me restoring a guitar or working on a car, enjoying the weather and listening to some jams. 🎶

Favorite Book

My favorite book is Flow: The Psychology of the Optimal Experience by Mihaly Csikszentmihalyi. It’s actually how we came up with the name SpeakerFlow and our original tagline: Creating the Optimal Business Experience for Professional Speakers.

Favorite Place to Travel

Favorite place to travel, hands-down, is northern Minnesota. I’m lucky enough to live in this beautiful state but there is nothing like being up by Lake Superior in a cabin on a lake in the forest. Being up there gives me the most peace. I plan on moving up there in the next few years!

Favorite Type of Music

Oof, this is always a tough one. I find myself listening to all sorts of things. Country, Jazz, Classic Rock, Dubstep, Instrumental, Classical, and the list goes on. If I had to really narrow it down, I’d probably have to say Jazz.

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