Email Marketing: Strategy Basics

About This Resource

Email marketing is a time-tested way to provide value for your audience and keep in touch. Get started with this guide.

What You'll Learn

✅ Why email marketing plays a vital role in the context of marketing

✅ Which types of emails to send out to your audience and when

✅ How to craft marketing emails that convey a message and drive action

✅ How to track and make the most of your email marketing data

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